VisiTuscia 2024, the tourism and food & wine exchange of the Tuscia Viterbo area, will be held from 21 to 23 November. Part of Expo Tuscia, and organized by the CAT Technical Assistance Centre, this year the focus of the event will be on religious tourism in anticipation of the Jubilee Year 2025.
“Ours is a legal association and it is constantly growing,- says president Vincenzo Peparello. -We are expanding our project through the inclusion of enterprises spanning hotels to non-hotels and from farmhouse stays to the agricultural and food production sector.” A commercial promotional platform in English and Italian, aimed at both the individual tourist and foreign markets will soon be launched. “The platform will have a reserved area for professional operators; without engaging in intermediary activities we will offer a full range of innovative services to make the territory and businesses more competitive.”
“We will engage with other networks and platforms targeting both individual and professional audiences,- continues Peparello, -Our DMO covers territorial areas such as the Tuscia, Maremma, the coast and the Tiber valley. Our efforts will not only focus on domestic tourism but also on achieving broader successes aimed at directing visitor flows into Lazio.”
In this scenario, VisiTuscia is an effective tool for the strategic objectives also included in the Lazio Region's tourism development plans, such as redistributing flows, reducing seasonality, and increasing the number of visitors staying in the area. This will be strategic and fundamental in the Lazio Region’s soon to be launched three-year tourism plan.
Expo Tuscia is one of the few DMO's in Lazio that covers different types of clusters with alternative and complementary products, as well as niche offers linked to its culture, traditions and food and wine, says Director Francesco Comotti. “The Consortium promotes dialogue and interaction among local entities, also thanks to its public and private partnership, implementing actions to share the strategic lines of development between the various stakeholders, with a growing focus on the quality of life of a destination, its excellence, sustainability, rural charm, and well-being. The 2024 edition is further enhanced by the collaboration of key business networks within the DMO.”
