Valtur Cervinia Cristallo Ski Rerost has completed its 5-star repositioning.
Investing in services and staff
The new 5-star status is the result of a constant improvement process over three seasons. To achieve this the brand developed an investment plan on various fronts, starting with the restyling of various areas of the resort. Another significant part of the economic and planning resources has also been allocated to services and staff. Keeping the focus on investment, there has also been careful strategic repositioning of the destination.
Redevelopment led to the 5-star rating
“It is with great satisfaction that we announce the 5-star rating obtained by our resort,- says the president of the Nicolaus group, Roberto Pagliara. -When we started the redevelopment, the property was a 4-star, and in preparation for the reopening we upgraded the central block. The aim was to standardize the hotel, in line with our format and the way we provide our services. We are very happy to have completed this process within the set time frame. We want to emphasise this because it is important, and the numbers we are recording are the best proof of this constant progression.”
Guests from 89 nationalities in 23/24
Starting with the number of guests, which, in the same period, marks a +26% increase on a winter that was already as good as 2023/2024. Even more significant is the 60% increase in total revenue, which shows how the increase in quality leads to increased profitability and encourages guests to make more use of services. An insight into foreign markets is also very interesting, as the closing of the winter 2023/24 season saw as many as 89 nationalities present in the resort, while the 2024/25 season already counts 70 nationalities, with Israel (+1,100%), Holland (+300%), USA (+112%) and France (+56%) in particularly interesting positions.
The Valtur brand as quality lifestyle hospitality
“We're closing this first part of the season with results that are better than expected and with excellent feedback from the distribution sector, confirming that the move upmarket and the standardization of the product are effective sales levers- says Pagliara. -Our Valtur Cervinia continues to be the best presentation of an ambitious project, which sees the Valtur brand become a reference point for quality lifestyle hospitality.”
