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Valtur makes its mountain debut with the former Club Med Cristallo in Cervinia

Monday, 07 February 2022 10:26

What was previously the Club Med Cristallo will now be the Valtur Cervinia Ski Resort & Spa, with a soft opening planned for next summer. This is a significant step for the Valtur brand, which thus makes its foray into the mountain market with a truly prestigious acquisition.  

A €20-million restyling for the 230 rooms

The resort will be managed by the Nicolaus group brand for ten years, through an internal hotel management company coordinated by Hospitality Division Manager, Giuseppe Cavallo. Renovations, which are currently underway are estimated to cost around €20 million and, at the end of the restyling the complex will have 230 keys of various types.   

Nicolaus_Giuseppe_Pagliara.jpgGiuseppe Pagliara
“The mountains are strongly requested by the market” 

“One of the key points of our Valtur project - says Giuseppe Pagliara, CEO of the Nicolaus Group - has always been the diversification of destinations. And the mountains were naturally among the desired horizons. They are in the brand's DNA and strongly requested by the market. Provided, of course, that we find a structure that can model itself around our vision. As soon as we heard that the Grand Hotel Cristallo in Cervinia was back on the market, we committed ourselves to protecting an iconic and prestigious destination, in line with our company philosophy: the solidity of the project and the financial sustainability of each operation."

There was strong competition 

The complex's inclusion on the Valtur list comes after a rigorous management and marketing selection process which the Lavezzari family, which owns the complex, launched and conducted with the help of Ernst & Young. Over 60 Italian and international groups competed in the tender, which placed strong emphasis not only on finances but also on the project's solidity and validity.  

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