ENIT is present in force at ITB Berlin with managing director Ivana Jelinic, the minister of tourism Daniela Santanchè and the Italian ambassador in Berlin Fabrizio Bucci.
“A thermometer for understanding future trends”
“It's always a pleasure to return to the Berlin event, one of the most important trade fairs in the world,- said Ivana Jelinic. “The ITB is a kind of thermometer for understanding future trends in world tourism from which we can draw indications for our operators. Germany is our leading European market, and is therefore very important. The Germans know and love Italy, but we must never tire of making even the lesser-known parts of Italy known, and of reminding them why they should come back to our country. We are here with a large delegation from 14 regions, and with over 250 operators, which shows how important this market is for us.”
The Milan-Cortina 2026 Winter Olympics will drawmore German visitors
“Tourism is an essential source of wealth for our country, not only in economic terms, but also in terms of culture and image. Italy is in fact among the top ten countries in the world for the number of foreign tourists, and among these Germany is the driving force, with 14% of total arrivals in 2024 - said the ambassador Fabrizio Bucci. -Over the next few years we expect an even greater presence of German tourists, also thanks to the Milan-Cortina 2026 Winter Olympics, which will see more than 3,500 athletes from 93 countries compete for 195 medals in the splendid setting of the Dolomites, which is a UNESCO World Heritage Site.”
“Italy is ready to meet the expectations of German travellers all year round”
“Relations between Italy and Germany are a fundamental pillar for our economy and, in particular, for the tourism sector. Germany is the primary market of origin for travellers who choose Italy as their destination, and this is a tangible sign of the trust and appreciation that the Germans have for our culture, our history and our natural beauty. In 2024 we saw a significant rise in the number of German visitors, and our intention is to continue developing initiatives that can attract more and more tourists. Investing in tourism means investing in the future, and we are committed to promoting Italy as a welcoming and innovative country, ready to meet the expectations of German travellers all year round. Strengthening these ties is essential, not only for tourism, but also for the commercial opportunities that come with it, creating a virtuous circle that will benefit both countries.’
