“This is the most important trade fair for us, as Germany is the leading market for our country,” said ENIT’s CEO Ivana Jelinic today at the inauguration of the Italian pavilion at the ITB travel fair in Berlin.
Promoting Sicily, Calabria and Sardinia
"This is an opportunity to launch the programme for three Italian regions, Sicily, Calabria and Sardinia, after the difficulties that rose after Hurricane Harry. I would like to take this opportunity to say that the regions are perfectly ready to receive tourists. Of course, the support campaign will also target other countries, such as France, Spain and other nations.” 
The regions will focus on different markets
“It will be a top campaign for various regions of Italy, with a particular focus on these three,- said ENIT’s marketing director Marino Bonavolontà. -We have chosen a campaign that works where it is needed. These are regions that have a very strong impact on Italian tourism, and this applies to both Italian and international arrivals. For Calabria we will focus on Germany, the United Kingdom, the Czech Republic and Poland. For Sardinia, the focus will be on Germany, Switzerland and France, while for Sicily, it will be on France, the United States and the United Kingdom.
The market and the regions
The market has been divided into domestic and international, and the project also targets second-tier markets, i.e. those that do not have huge inbound arrivals flows, such as Australia, Benelux and Austria. Giovanni Calabrese, Calabria’s regional councillor for tourism thanked the government for the programme ained at reviving tourism in a region that has been affected by the hurricane. “We are working hard to restore the affected areas, and we are already at a good stage”.
Sardinia’s beaches did not suffer storm damage
Franco Cuccureddu, Sardinia’s councillor for tourism spoke of the island's great potential. “After Hurricane Harry many news reports claimed that several beaches had been destroyed. This is not true. Cala Goloritze, which has been judged the most beautiful beach in the world, is perfect. As are the other Sardinian beaches. This campaign is very important precisely to reverse the perception on an international level."
