VisiTuscia 2024, the tourism and food & wine exchange of the Tuscia Viterbo area, will be held from 21 to 23 November. Part of Expo Tuscia, and organized by the CAT Technical Assistance Centre, this year the focus of the event will be on religious tourism in anticipation of the Jubilee Year 2025.

“Ours is a legal association and it is constantly growing,- says president Vincenzo Peparello. -We are expanding our project through the inclusion of enterprises spanning hotels to non-hotels and from farmhouse stays to the agricultural and food production sector.” A commercial promotional platform in English and Italian, aimed at both the individual tourist and foreign markets will soon be launched. “The platform will have a reserved area for professional operators; without engaging in intermediary activities we will offer a full range of innovative services to make the territory and businesses more competitive.” 

“We will engage with other networks and platforms targeting both individual and professional audiences,- continues Peparello,  -Our DMO covers territorial areas such as the Tuscia, Maremma, the coast and the Tiber valley. Our efforts will not only focus on domestic tourism but also on achieving broader successes aimed at directing visitor flows into Lazio.”

In this scenario, VisiTuscia is an effective tool for the strategic objectives also included in the Lazio Region's tourism development plans, such as redistributing flows, reducing seasonality, and increasing the number of visitors staying in the area. This will be strategic and fundamental in the Lazio Region’s soon to be launched three-year tourism plan.

Expo Tuscia is one of the few DMO's in Lazio that covers different types of clusters with alternative and complementary products, as well as niche offers linked to its culture, traditions and food and wine, says Director Francesco Comotti. “The Consortium promotes dialogue and interaction among local entities, also thanks to its public and private partnership, implementing actions to share the strategic lines of development between the various stakeholders, with a growing focus on the quality of life of a destination, its excellence, sustainability, rural charm, and well-being. The 2024 edition is further enhanced by the collaboration of key business networks within the DMO.”

Fiuggi in the Ciociaria area of the Lazio region is putting itself on the map as a new example of urban and environmental decorum. 

“We are boosting Fiuggi brand’s presence on global markets”

“Since 2018, despite the Covid pandemic, we have been working to create new facilities like the Palazzo dei Congressi and redevelop others that already existed,- says Fiuggi’s mayor Alioska Baccarini. -The Palazzo dei Congressi congress and convention centre was completed last year and is an opportunity to re-launch and occupy space in the MICE market, an area in which in the past we have always struggled as we lacked adequate facilities. The Palazzo dei Congressi is an event venue that brings together our historic and unique Fonte di Bonifacio Vlll thermal spring which is of major artistic and natural importance for the curative properties of its waters. The Acqua e Terme Fiuggi company has recently come under the management of the international group LMDV Capital, marking a significant step forward in boosting the Fiuggi brand’s presence on global markets.

New public facilities and a G7 meeting

Another feather in the Ciociaria’s region’s cap is Palazzo Fiuggi. Housed in a beautifully restored historic building, this high-level luxury and wellness medical retreat on some 6,000 sqm can boast state-of-the-art facilities and cutting-edge technologies and offers a range of personalized wellness programmes based on the famous Fiuggi mineral waters, which are known for their purifying and healing properties. “This facility gives us a very strong image as it bears the name of our town. We have also opened a public medical spa in partnership with 3-stars and lower categories that do not have this kind of service. In addition, Fiuggi will host the G7 2024 foreign ministers‘ meeting scheduled for 25 and 26 November.” 

Brera Boutique Suites are exclusive accommodations equipped with every comfort in Milan’s Brera district. 

All the apartments have fully equipped kitchens

Brera Boutique Apartments offers a selection of elegant accommodations combining modern amenities with comfort. Each apartment features a private entrance, air conditioning, a fully equipped kitchen, and soundproof walls. Offering the privacy and discretion that only an apartment can provide, there are King (sleeps 3), and Studio (2 beds) apartments as well as King Studio Suites on 43 sqm and Junior Suites that can sleep up to four.

Located in Milan’s artists’ district

Brera Boutique Suites is located in the picturesque Brera district, also known as Milan’s artists’ quarter. With its timeless charm, it is considered one of the most enchanting areas of Milan and  has many bars and restaurants.

Weekly cleaning services

Guests can check in independently using a personalized code, or they can be welcomed by staff, who are available on-site every day from 11 a.m. to 6 p.m., ready to assist with any needs. Daily services are not provided, but weekly cleaning and towel changes every 3-4 nights are included, and additional cleaning services are available on request. For information: https://www.breraboutique.com

Sicily & Italy by Experts is a DMC offering luxury concierge services.    

Post-Covid the programming offered all of Italy

"We were founded in Sicily with a particular focus on my land, and with the main aim of creating real experiences and relationships between colleagues, suppliers and travellers. Following many requests from partner agencies that have been following us for more than 25 years, we then took advantage of the Covid break to widen our offer to all of Italy, thanks to many colleagues who share our same philosophy of tourism,”  says Angela Macaluso who founded the company with Giacomo Passalacqua. 

Luxury concierge services 

In each region Sicily & Italy by Experts has its own representative: “A true luxury concierge at our customers' disposal, who follows them from the moment they land in Italy until the moment they leave. This service is particularly appreciated by American travel advisors, who account for around 90% of our core business. Equally well appreciated is our product, designed to bring together the offer of small DMC's, professional guides and boutique hotels, to create special, unique and exclusive itineraries.” 

Experiences, experiences, experiences. This is what people are looking for in Italy. 

Experiences are a top seller

"People no longer want to be just visitors, to sit and watch as if they were at the cinema, they want to be part of the film,” says Michela Trevisan, a founder of Missing Italia, the incoming operator based in the province of Padua,. “In a nutshell, they want experiences, like meeting a family and eating together, or learning how to make pasta. But the experience can also be organizing a bicycle trip in the hills, in the mountains or elsewhere. In short, it is no longer just about cooking classes. We have to be ready for new opportunities.”

English and French-speaking markets

Founded in 2004 by five partners Missing Italia has grown while remaining faithful to its mission which is as an inbound operator.

"Our reference markets are France for organized and group travel. Then there is the entire English-speaking world, in particular the United States, with a bit of the Far East thrown in, these areas are more interested in individual trips and small groups. We strive to take care of every detail and be available 24/7 seven days a week.”

“We strongly believe in the future of inbound tourism”

After Covid the demand has grown exponentially, adds Trevisan. “In fact, almost too fast because public administrations are not always fully cooperative with tourism providers. And then, of course, prices have risen,  sometimes even excessively compared to the level of services that have not always risen accordingly. We strongly believe in the future of inbound tourism.”