CioccolaTò, the event that pays homage to and enhances the artisan production of chocolate, returns to Turin from 13 to 17 February. This year the event is over five days After the success of last year's edition, which closed with more than 100,000 visitors in four days and with some…

The 26th edition of Summer Jamboree, the International Festival dedicated to 40s and 50s American music and culture, will run from 31 July to 9 August in Senigallia. A festival dedicated to Rock'n'Roll and Swing This landmark event for thousands of fans from all over the world returns to make…

Castello Il Palagio is a landmark location for experiential tourism, events and weddings featuring history, food and wine. A private chapel and large garden The medieval 13th-century aristocratic residence located halfway between Florence and Siena, is in the land of Chianti Classico, surrounded by vineyards and olive groves. Originally a…

Destination weddings in Italy are a sector worth almost a billion. New opportunities for destinations The wedding sector confirms itself as one of the most dynamic segments of Italian tourism. In 2024, Italy hosted over 15,100 foreign weddings, with a year-on-year growth of 11.4% and an economic value of €931.6…

An open-air workshop dedicated to traditional handicrafts When winter embraces Aosta in its most authentic embrace, the historic centre once again lights up with voices, scents and lights. It happens every year at the end of January, when the city welcomes the Fair of Sant’Orso on 30 and 31 January,…

Travelers are increasingly drawn to personalized experiences, small villages and alternative routes, seeking a more authentic connection with the country’s identity. The Italian lifestyle — its food traditions, art, culture and effortless dolce vita — is becoming a key driver of choice, pushing the industry toward a more experiential, emotional…

Every transformation is born from a new outlook: and what BIT 2026’s Think Tank is now bringing to the travel sector is already reshaping how we envision Italy as the destination of tomorrow. The Think Tank is entering its most significant stage: from a laboratory of ideas to a resource…