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Italy placed third after the UK and Spain
In third place on the podium, behind only the United Kingdom and Spain, Italy confirms its status as a highly appealing destination, with 26% of preferences, thanks to its unique combination of art, culture, breathtaking landscapes and cuisine. Travel trends for 2025 highlight a strong desire to explore international destinations: 91% of consumers plan to travel abroad, with a preference for 7-9 night stays (37%).
City breaks are the most popular choice
Among the most sought-after experiences, city breaks are chosen by 69% of travellers, followed by beach holidays (58%) and country retreats (51%). Some 76% of respondents say that their main interest when choosing a trip is food and wine, followed by nature and outdoor activities. Art and culture attract 48% of the public, while wellness interests 44% of respondents looking for experiences related to spas and relaxing treatments.
Comfortable beds were quoted as a must
When it comes to choosing accommodation, 60% of travellers choose boutique hotels and luxury resorts, looking in particular for comfortable beds (72%), breakfast included (69%) and quality dining (60%). When booking, the most important factors are the weather and the cost of accommodation, which are considered priorities by 67% of respondents. Before confirming a booking, 82% of travellers consult between two and five websites, while 70% prefer to finalize their booking directly on the official hotel websites.
High-end travellers use Instagram for inspiration
Instagram remains the main platform for high-end travellers, used by 69% for inspiration or to share content. Another significant finding concerns trust in influencers, who are decisive for 21% of users who say they chose a property on the recommendation of a content creator.
Over 150 grape varieties to taste
The festival of indigenous grape varieties from Vigneto Italia, this year in its sixth edition, is the only one in the world to bring together in the same location more than 150 grape varieties from all over Italy. In addition to the hundreds of wines produced for free tasting, there will be guided tastings with Luca Maroni, an internationally renowned sensory analyst.
Right in the heart of the Eternal City
For three days it will be possible to taste the most important and special Italian native grape varieties by moonlight in the historic garden of Rome, which, with its 12 hectares of natural varieties from all over the world (it is located between the Trastevere district and the Janiculum Hill) is also one of the largest botanical gardens in Italy. Its privileged position, at the foot of the Janiculum Hill allows visitors to enjoy a panoramic view of the city, for a unique experience that combines the natural and historical beauty of Rome, as well as being a reference point for scholars and plant enthusiasts, and for all those who wish to spend a quiet moment immersed in nature.
Fern Garden and Succulent Gardens
With a vast collection of Mediterranean and exotic plants from all over the world, it hosts several thematic areas, such as the Fern Garden and the Garden of Succulents which allow visitors to explore different environments and ecosystems.
Perugia hosts the festival every summer
Founded in 1973 today the Festival takes place annually in Perugia every July, with the primary objective of linking an international vision to the promotion of the great Umbria region. The festival winds its way through the streets and squares of Perugia, on the stages of the Teatro del Pavone and Teatro Morlacchi, with the main stage in the Arena Santa Giuliana, and they will all host big names in jazz and and many international artists.
Orvieto and Terni also host jazz
From the success of the Perugia event, two other main branches have sprung up over the years linked to the Umbria Jazz brand: Umbria Jazz Winter in the town of Orvieto, this year from 30 December to 3 January, and Umbria Jazz Weekend from 11 to 14 September in Terni, at the end of the summer. An did you know that Umbria Jazz was even mentioned in an episode of The Simpsons?
A major event in international sailing
This is the 70th edition of the Tre Golfi Regatta, one of the most prestigious events in international sailing and which is sure to draw enthusiastic crowds at all stages of its itinerary. It starts on 7 May with the measurements and inspections in Sorrento, thenm on 8-10 May there will be the ORC Championship with regattas on the buoys in the Gulf of Naples, on 16 May the start of the 70th Three Gulfs Regatta from Naples, and on 19 to 22 May the IMA Maxi European Championship with coastal and buoy regattas in Sorrento.
Exclusive side events
Many exclusive side events are scheduled, such as the crew party with star chefs at Le Axidie and the traditional spaghettata at CRV Italia with the RYCC Savoia. The Tre Golfi Regatta, one of the longest-running and most fascinating offshore regattas in the Mediterranean, will cover 156 nautical miles, starting on 16 May at 5 pm at the foot of Castel dell'Ovo, one of the symbols of Naples. From here the night sailing will start between the gulfs of Naples, Salerno and Gaeta and the boats will circumnavigate the islands of Capri, Ischia, Procida and Ventotene.
Staying at the Ara Maris in Sorrento
For a refined and elegant stay, the 5-star Ara Maris Hotel is the ideal starting point on the Sorrento Peninsula to enjoy the Tre Golfi regatta week. This luxury establishment, which has views over the Gulf of Naples has the Cora Bistrot, which offers traditional dishes with local flavours, the Lumi Sky Lounge cocktail bar, a gourmet restaurant and the Thala Spa, which can boast a swimming pool and a solarium surrounded by greenery. 
A special package for the month of May
This blend of wellness, nature and discovery of the territory, finds its perfect starting point at The Sense Experience Resort 5*L, on the Gulf of Follonica which is offering a special package for the month of May: the Private E-Bike History & Wine Tour. 
Visits to wineries, oil mills and farmhouses
This exclusive experience combines sport, history with local food and wine and visits to wineries, oil mills and farmhouses. The guided tour is a six-kilometre loop of easy difficulty, thanks to the use of e-bikes, and includes a visit to the village of Massa Marittima and the Museum of Ancient Organs. Participants then cycle through the vineyards, ending the tour with a light lunch of typical Maremma products accompanied by a tasting of local wines. The package also includes the VIP Suite Programme, a two-night stay in a Superior Sea View Room or Deluxe Double Sea View Room, breakfast, soft drinks from the minibar and a 30% discount. All starting at £800 for two people.
Well signposted trails
Discover the Tuscan Maremma by bike, cycling through hills, trails and scenic roads along cycling routes in the Maremma which are well signposted and suitable for all levels. Trails that wind their way from the coast to the hinterland, through vineyards, dirt roads, woods and ancient villages such as Pienza and Montepulciano, with food and wine stops at wineries, oil mills and farmhouses. Each excursion is led by expert local guides who share interesting facts, history and traditions of the area, making the experience even more immersive.
Many e-bike itineraries to choose from
Thanks to a collaboration with tour operator Hakuna Matata Outdoor, participants can choose from a wide variety of guided bike and e-bike tours, with the convenience of departing directly from The Sense Experience Resort 5*L. Among the most fascinating itineraries to explore by bike is the Val d'Orcia, a UNESCO World Heritage Site. Other experiences not to be missed include the L'Eroica Route in the province of Siena and the picturesque Val d'Arno, the green corridor that connects Arezzo to Florence. For information: www.thesenseresort.it
A weekend of motor magic
There will be five classes with MotoGP, Moto2, Moto3, MotoE and the Red Bull Rookies Cup: a double appointment with qualifying and the Sprint Race on Saturday, and all the races on Sunday. The programme includes numerous meetings with the riders on the Fan Zone stage, the Hero Walk on Saturday and Sunday, and the Rider Fan Parade.
“The party will continue in the Mugello hills”
“As every year, after the excitement on the track, the party will continue in the Mugello hills with a tried and tested format that sets us apart from all the other racetracks on the calendar. From Thursday, spectators will be able to camp inside the racetrack park for this great motor festival,” says Paolo Poli, Director and CEO of the Mugello International Racetrack.
Just an hour from Florence
The Mugello International Circuit is located in the hills of the Tuscan countryside, less than an hour's drive from the capital Florence, guaranteeing its spectators a weekend of sport, art, music and food and wine. Mugello has hosted the Italian Grand Prix every year since 1994, and the fun continues even outside the championship.
No carpets, heavy curtains or pets
Special measures are taken in the layout of the rooms, which are free of carpets and heavy curtains and equipped with suitable bed linen. Pets are not allowed. Some farms offer the option of specific diets that can be adapted to particular dietary requirements.
Reducing the risk of allergies
The farm products are made with high-quality raw materials and without artificial additives. The high-altitude air contributes to a healthy holiday, but that's not all. Contact with animals and the air in the barn, with the germs in the hay and cow dung, also reduce the risk of allergies and strengthen the immune system. In South Tyrol, you can breathe pure air all year round, surrounded by nature and breathtaking landscapes.
A property near a waterfall
In Predoi, South Tyrol's first Health Village, the Krahbichlhof offers accommodation for up to six people. The property is located near the Predoi Climate Centre, close to the Health Trail, with five kilometres of wellness, easy walks and beautiful views. The waterfall is also very healthy thanks to the negative ions in the air, which stimulate the immune system and reduce the frequency of asthma or allergy attacks in people who suffer from them.
The use of Swiss pine is relaxing
The Bruggerhof in Braies welcomes guests in four apartments for up to six people, and they have no heavy curtains or carpets. The Stube at the entrance is made of Swiss pine, a material that significantly reduces the heart rate, creating a relaxing effect and promoting sleep. Swiss pine also keeps harmful insects such as moths and mosquitoes away. Pets are not allowed in the Bruggerhof apartments.
No architectural barriers
The Huberhof offers four apartments in San Candido that can accommodate two to six people. Pets are not allowed and the facilities are suitable for people with allergies. This property has no architectural barriers and the farm is dedicated to livestock breeding.
For information: www.gallorosso.it
Italy’s oldest performing arts festival
With a range of artistic and cultural events spanning opera, music, dance and theatre, the Festival dei Due Mondi (Festival of the Two Worlds) is Italy's oldest performing arts festival. This year, more than 700 artists from 13 countries are expected to take part in over 60 shows.
From 27 June to 13 July 2025
The opening is scheduled for Friday 27 June at the Teatro Nuovo Gian Carlo Menotti with the opera Hadrian by New York composer Rufus Wainwright and images by Robert Mapplethorpe. The 68th edition of the Festival dei Due Mondi will close on Sunday 13 July in Piazza Duomo with the traditional final concert.
Piazza Duomo Festival di Spoleto Andrea Veroni
Music and theatre with workshops and masterclasses
The festival will consist of a wide variety of musical theatre experiences and twice as many chamber concerts, with an afternoon slot added to the midday performances. There is also a packed programme of side events and special events that make Spoleto a vibrant artistic hub, with awards, meetings with artists every weekend, art installations and exhibitions in the city's civic museums, as well as theatre costume workshops and masterclasses with costume designers and fashion designers.
Three months of gastronomic events and promotions
“For 25 years, we have been telling the story of our land through its cuisine and wines,-says Walter Filiputti, president of the Friuli Venezia Giulia Via dei Sapori Consortium. The calendar of events for this celebratory year will be inaugurated on 17 June at the Castello di Spessa in Capriva with the traditional dinner show, and will culminate on 15 September with an official celebration in the halls of the Fondazione Friuli.
Spessa Castle ph Fabrice Gallina
25 chefs for dinner shows and celebrations
The 25 chefs who will cook a spring-themed menu in front of the audience, will be accompanied by winemakers and producers, to tell the story of their land through food and wine. On 8 July, the Consortium will celebrate its 25th anniversary at the Castello di Udine with iconic dishes from each of the member restaurants. On 29 July, the beach at Grado will host a dinner show inspired by summer cuisine while 15 September will be dedicated to the 25th anniversary celebrations, an event hosted in the halls of the Fondazione Friuli in Udine, starting at 5 pm.
Using quality catering to promote the region’s tourism
Today the Consortium is made up of 72 leading companies: 25 restaurateurs, 24 winemakers and distillers, and 16 artisans of taste, supported by seven technical partners. Putting the focus on cuisine+wine+products+culture the Friuli Venezia Giulia Via dei Sapori project has been promoting the region's food and wine excellence for 25 years, making it a strategic pillar for regional tourism. The Consorzio Friuli Venezia Giulia Via dei Sapori was founded in 2000 by Aldo Morassutti and a dozen restaurateurs united by the goal of promoting local gastronomy. On that occasion, with the contribution of Walter Filiputti, a vision was outlined for a project that would integrate quality catering into the region's tourism promotion.
Astro-tourism is a new experience on Elba
“Astro-tourism represents an important opportunity to promote Elba even out of season,- says Niccolò Censi, head of GAT, the association responsible for promoting tourism on Elba where the first permanent astronomical observatory is due to open. -The project aims to boost the island's tourist appeal through an innovative cultural offering that not only enriches the visitor experience but also contributes to the growth of the area. Astro-tourism, in fact, integrates perfectly with the island's other cultural offerings, providing events ranging from stargazing to music, poetry and history.”
GTE al Buio (GTE in the Dark) brings trekking and stargazing together
GTE is the Grande Traversata Elbana, a trekking route, usually during the day, that crosses the entire island. On 26 April, to mark International Dark Sky Week, the trek will exceptionally take place at night. After a stretch of walking, the night sky will be observed through telescopes provided by the Astrofili Elbani. The excursion is suitable for everyone and lasts about three hours. Participation is by reservation on the website infopark.sl3.eu, at a cost of £8 for adults, £4 for children aged 5 to 12, and free for children under 5.
Walking night excursions from June to October
During these walks Elban amateur astronomers illustrate not only the starry sky, but also the history of the town and local traditions, as well as the archaeology and geological history of the island and its nature. In August Sassi Ritti, an archaeological site and ancient place of worship on the island, will host numerous events with astronomical observations accompanied by music, shows and wine and food tastings.
Astro-tourism and night trekking on Elba
“This project stems from the desire to create a space dedicated to scientific dissemination and astronomical observation on the island,- says Lello Tranchida, president of the San Piero Amateur Astronomers Association. -By promoting Elba through authentic and engaging experiences like astro-tourism and night trekking, we are offering unusual ways to discover the island in a new light.”

Castellabate is a charming hilltop town located in southern …
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Castellabate is a charming hilltop town located in southern …
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