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In 2024 the Marche’s focus remains on bolstering key markets such as Germany, Austria, and Switzerland, while reaching out to the US and Saudi Arabia.  

International arrivals are growing 

“Currently, 80% of tourism in the Marche originates from within Italy, with only 20% coming from abroad,-  said Marco Bruschini director of ATIM, Agency for Tourism and Internationalization of the Marche, at the recent ITB fair in Berlin. -Therefore, we have intensified our efforts to promote the Marche extensively across international markets, and the initial data for 2023 validates our strategy. We've observed a notable 10% rise in arrivals and a 12% increase in overnights.” 

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The Marche will attend the May Arabian Travel Market

“Our efforts in France have been promising- continues Bruschini, - especially with the success of our fully-booked direct flight from Ancona to Paris. We also operate flights to London and Munich. To further stimulate arrivals we have planned promotional campaigns in these countries and we will be attending the Arabian Travel Market in Dubai from 5 to 7 May.” 

Reaching out to the US and Saudi Arabia 

The Marche will also be present at the most significant Italian trade fairs and will initiate co-marketing initiatives with foreign operators. A significant digital promotion project due to commence is in collaboration with the Conero consortium and various tourist attractions such as the Frasassi Caves.

“We have also planned two missions in the USA, in Texas in the first half of the year and in the second half we will extend our outreach to Saudi Arabia, leveraging our testimonial Roberto Mancini's appointment as the coach of the Saudi Arabia national team to facilitate our entry into this market.”

 

Published in Cities & Regions

The Hilton Garden Inn Milan Malpensa is reopening after a complex restyling operation and under the new Della Frera Group management.  

A restaurant, meeting rooms, fitness centre and parking

The hotel closed for almost a year to allow for its renovation and now offers a total of 143 rooms, to which are added public areas specially designed to create a flexible and sustainable open space. The business area has four meeting rooms and there is a bar and restaurant as well as a shop open 24/7, a fitness centre, laundry service and indoor and outdoor parking.

Esterno Hilton Garden Inn Milan Malpensa

“It is a crucial transit point for many travellers and professionals”

"We are delighted to announce the opening of such an important and prestigious property as the Hilton Garden Inn Milan Malpensa, in a crucial transit point for travellers and professionals, - says Guido Della Frera, founder and president of the group. -This new property joins the Double Tree in Solbiate, thus guaranteeing around 400 rooms in the area. The Malpensa hotel, which has entailed not only the remodelling of the rooms, but also a complete renovation of all the facilities as well as the interiors and exteriors. It is a further step in our expansion and is fundamental to meet the needs of our guests and provide them with maximum levels of comfort."

Published in Hospitality

The ancient harbour-city of Ostia Antica is Rome's answer to Pompeii and is a must-see archaeological site.

The ancient site is just 30 kilometres from Rome

Ostia Antica is quite easy to reach from the capital. Being just some 30 kilometres away, it is close to Rome’s international Leonardo da Vinci Fiumicino airport. The ancient site is just half an hour from the city on the trains that depart every 20 minutes from Rome’s Piramide train station, which connects with the Metro Line B. This ancient harbour-city, which once had over 100,000 inhabitants, was an important naval and trading base, built by the emperor Claudius on the coast in 42 A.D., and today is the Ostia Antica Archaeological Park. 

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An example of what an ancient Roman city looked like

Not to be confused with the little borgo (town) of Ostia Antica which is a five-minute walk away and developed around the medieval Castle of Pope Julius II, it is worth spending two or three hours walking around the ancient Roman town and port. The site is open Tuesdays to Sundays from 10.30 o 16.30, and audio guides in various languages are available at the entrance. While it is less majestic than Pompeii, what makes it quite unique is that it is one of the best examples of what an ancient Roman town looked like. Visitors can see the layout of the different city neighbourhoods such as the business district, residential apartment buildings and aristocratic villas exactly where they were originally built. 

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The ancient theatre is the symbol of Ostia Antica

Many of the buildings have been preserved up to the second floor, adding to the sense of what the city really looked like, and there are remains of mosaic floors and columns throughout the site.The Decumanus maximum which was the ancient main street has religious buildings shops and warehouses, and the forum or main square has the remains of a large temple. Ostia Antica’s most symbolic building is the theatre and it is still used for concerts and theatrical performances during the summer months. 

Ostia Lido is a popular seaside resort

The modern town of Ostia, also called Ostia Lido, a few kilometres west of the park is on the sea. It has modern apartment blocks, commercial streets and many rental homes and apartments, and for its golden sands and lido beaches it is a popular day-tripper destination from Rome. For information: www.ostiaantica.beniculturali.it

Published in Cities & Regions

On 1 April American Airlines is to introduce Flagship® First on flights between New York JFK and Rome Fiumicino.

The only US airline to offer first class between Italy and the US

American Airlines is the only US airline to offer first class on routes between Italy and the United States. "Considering the strong market demand for the upcoming summer season, it is only right that Rome Fiumicino should receive this prestigious service," said José Freig, vice president international operations. The pluses included in the first-class ticket guarantee exclusive access to personalized services on international flights, speeding up procedures at security controls and offering access to exclusive services such as high speed wi-fi and amenity kits fromShinola and D.S. & Durga.

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Four classes on board American Airlines’ Boeing 777-300s

Flagship® First will be available throughout the 2024 summer season on the New York-Rome route, operated by Boeing 777-300 aircraft, and offering passengers a choice of four travel experiences: Flagship® First, Flagship® Business, Premium Economy and Main Cabin. From 6 June, connections between Fiumicino and JFK will double thanks to the introduction of the second daily flight between the two cities, and this summer American will operate up to seven flights a day from Rome Fiumicino to the United States of America. 

Rome is preferred by premium travellers 

"The decision of American Airlines to choose Rome as the first destination in Continental Europe to welcome First Class service is a source of great pride, - said Ivan Bassato, chief aviation officer of Aeroporti di Roma.  -This confirms a trend that is firmly positioning Rome in the preferences of the premium segments of demand. This reflects the path of qualitative excellence undertaken by our airport and is a further demonstration of the central role that Rome plays for American travellers, and which has been constantly growing over recent years."

Published in Transportation

The 4-star Hotel Atilius in Limone sul Garda and the Artnatur Dolomites on the Alpe di Siusi are the two latest Blu Hotels properties to open. 

Lakeside views, or healing wood for the interiors 

The Hotel Atilius joins the Royal Village, also in Limone sul Garda, overlooks the lake and is surrounded by a 5,000 sqm park. It offers 61 rooms and a swimming pool with a view. The Artnatur Dolomites is another four-star hotel that will reopen in May, in time for the summer season. Situated at an altitude of 1,000 metres, it has 42 rooms furnished with five different types of South Tyrolean wood - pine, spruce from the Alpe di Siusi, larch, oak and walnut, which combined, according to their healing properties, create an atmosphere of wellbeing. 

An indoor, and an outdoor saltwater pool

A heated indoor pool and an integrated whirlpool are also available to guests, there is a large panoramic glass façade that brings  the natural surroundings into the spa, and the outdoor saltwater pool is perfect during the summer season. TheArtnatur Dolomites is part of the Vitalpina Hotels South Tyrol.

“A greater focus on increasingly exclusive properties”

Both properties will be part of the BH Collection: a selection of properties ranging from boutique to design and business hotels. "The integration of these two new hotels confirms our commitment, passion and desire for continuous growth, with a greater focus on increasingly exclusive properties, in line with today's more demanding and knowledgeable clientele," says Blu Hotels president Nicola Risatti. The brand today comprises 30 hotels and villages, for a total of over 3,100 rooms and over one million overnights per year.

Published in Hospitality

For many travellers food is a major consideration when planning a holiday and, while Italian cuisine with its delicious pastas, pizzas, and gelatos comes out very high on most personal preferences, many Europeans say that their favourite meal is breakfast. 

But which European countries offer the best breakfast?  To answer this question the online travel agency weloveholidays surveyed over 60 cities, factoring in the number of bakeries, breakfast cafes, coffee and tea shops, and the average price of coffee in each. 

And the top city for morning gourmets are both Italian: Rome and Milan. 

Italy’s capital took the top spot as the best city for breakfast enthusiasts thanks to its 1,660 breakfast cafés, 240 bakeries and 394 coffee shops. And Italy’s famous coffee is also very affordable in the Eternal City, at an average of just €1.50 per cup.  Milan, Italy’s second largest city, follows in second place with its 1,237 breakfast cafés, 197 bakeries and 323 coffee shops where you can get your coffee for an average of €1.92, while Naples, Italy’s third most populous city and the home of piazza, ranked 7th with just 660 breakfast cafés.

Pamela McCourt FrancesconePamela McCourt Francescone
Executive Editor

Published in Editorial

West of Sicily is a brand representing 17 Sicilian towns and  private operators in the province of Trapani. 

“West of Sicily offers integrated and unique products”  

dalìdalì"We believe in working together to promote our destinations, and so we created the West of Sicily brand, which offers integrated and unique products.-  said Rosalia D'Alì, president of the DMO West of Sicily who we met at the ITB in Berlin. -Today we are positioned in the Italian and European markets. We have a portal in five languages, we are present on social networks and we organize incoming events, press tours and fam trips. 

Looking at Europe and also America

“We are working to transform the DMO into a DMSI, bringing together operators who have complementary offers for targeted packages that can be proposed at trade fairs, and also through online sales. We are not only promoting the destination, but also aiming to offer products that can be sold to tourists. At the moment we are looking at the European market, but we are already looking ahead to the USA thanks to the capacity of our airports.” 

“You need at least five days to enjoy it fully”

D’Ali stressed that Western Sicily is a journey of discovery. “It brings together many forms of tourism, unlike areas that have just one attraction.  Being a fairly small area in Western Sicily you can find a variety of attractions ,from small villages to the exceptional coastline, and from the islands to the Caribbean beach of San Vito Lo Capo. We also  have two archaeological parks: Segeste, Selinunte. And the history of the Phoenicians, as well as the kore recent history of the Florios and Marsala, not to mention the salt pans of Trapani. In short, Western Sicily is always a discovery and you need at least five days to enjoy it fully.”

Published in Cities & Regions

ItaliAbsolutely made a splash in Las Vegas this week with a presentation for 400 enthusiastic buyers.

Italiabsolutely’s presentation was a resounding success 

The presentation of the digital portal ItaliAbsolutely by Travel Quotidiano at the Las Vegas Travel Agent Forum proved to be a resounding success, capturing the attention and enthusiasm of over 400 buyers. Held y at the Paris Las Vegas Casino & Hotel, the presentation garnered unprecedented interest and appreciation from the travel creators present. 

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Putting Italy on the map for American travel specialists

Ligia Hofnar and Quirino Falessi of the Travel Media Group took center stage to introduce the English-language portal, tailored exclusively for foreign markets and showcasing Italy as a prime tourist destination. From the great art cities to quaint villages, and from extraordinary experiences to a plethora of accommodation options, ItaliAbsolutely offers a comprehensive overview of what Italy has to offer, and it is updated daily with fresh news, views and reports.

A significant milestone for the portal and the Travel Media Group

The overwhelming response from the buyers underscored the potential of this innovative media product. Attendees also expressed their admiration for the print issue of Italiabsolutely which was distributed among the 1,200 US buyers present at the Las Vegas event. Joining forces with Italian partners Italia Highlights, Keys of Italy, Frasassi Caves and  City of Messina, ItaliAbsolutely’s relevance was bolstered at the Las Vegas event, marking a significant milestone for both the portal and the Travel Media Group.

Published in MICE & Events

Yescapa, Europe's leading camper-sharing platform, offers beautiful Italian villages for breaks with a camper van. 

Asolo in Veneto is packed with art and history

Asolo, Framura, Penne, Bovino and Bosa, five hidden gems from the north to the south of Italy, embody the authenticity and charm of small towns and offer camper van breaks.  Asolo, in the province of Treviso in the Veneto region, is a natural and historical treasure trove of art and culture. With archaeological sites and interesting architecture, rising between the Veneto plain and the hilly area of the Pre-Alps, it is ideal for those who love long walks,  art and culture, and for anyone who wants to discover the best food and wines. Where to park a camper van: there is a municipal area with a bar and access for 13 campers, equipped with water, electricity, lighting, barbecue facilities and picnic tables.

asolo Asolo

Five tiny hamlets in Liguria linked by a steep stairway 

Framura in the province of La Spezia, on the Riviera Ligure di Levante, gives its name to the five hamlets of which the municipality is composed - Anzo, Castagnola, Costa, Ravecca and Setta - linked by a steep stairway and paths ideal for sports and trekking enthusiasts. Framura is also connected to Bonassola and Levanto along a five kilometre-long cycle and pedestrian path. Where to stay with a  camper van: there is a parking area with around 30 places by the sea and near the centre. From here Framura can also be easily reached on foot or by bike thanks to the new flat cycle path. 

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Penne in Abruzzo is famous for its bricks 

Penne in the province of Pescara in Abruzzo, known as the “city of bricks,” boasts a very ancient history, and the village today is lively while retaining all its historical atmosphere, with a succession of crisscrossing narrow streets, fine palaces, medieval monuments and churches. For nature lovers, a visit to the nature reserve not far from the town, with numerous hiking trails and an artificial lake, is a must. Where to park your camper van: in the square in front of the multistorey car park in Via Francesco Verrotti.

Bovino Bovino

Bovino, a beautiful coastal town in Puglia

Bovino in Puglia, in the province of Foggia, is a town where time seems to stand still, nestled in the Monti Dauni, amidst woods and streams, dominating the Cervaro valley with its Ducal Castle.  The historical centre of Bovino is the custodian of ancient buildings such as the Cathedral and the Civic Museum, and being located along the road that connects Naples with Puglia, it is ideal for those wishing to explore the beauty and coastline of the two regions.  Where to stay in a camper van: the area has several open-air sites suitable for campers, caravanners and tents.

Bosa, where Sardinian traditions blend with modernity

Bosa in Sardinia, in the province of Oristano, is a picturesque village on the banks of the Temo, Sardinia's only navigable river. It boasts a medieval quarter, with tradition and modernity blending together, and infusing it with charm. It is an unmissable stop for those visiting the west coast of Sardinia. Where to park your camper van: just one kilometre from the beach at Bosa Marina, the Camper Service in Via dei Falegnami is open from Monday to Saturday, and has loading and unloading services. 


   

Published in Digital

Italiabsolutely is making its US debut at the 14th Las Vegas Travel Agent Forum from 24 to 27 March 2024. 

A privileged showcase of Italy's offerings

ItaliAbsolutely, the English-language portal of Italian travel experiences, marks its inaugural appearance in the United States at the 14th Las Vegas Travel Agent Forum. Set to take place at the Paris Las Vegas Hotel & Casino from 24 to 27 March, this promises to be a privileged showcase of Italy's offerings. The 4-day event will be attended by over 1,000 of the industry’s leading professionals who will be able to connect at roundtable discussions, educational sessions and one-to-one travel meetings with over 300 travel suppliers, and as well as to network with partners and peers at social events.        

Four Italian partners including the city of Messina

ItaliAbsolutely is the English-language online portal of the Rome-based Travel Open Day Media Group, and it will be partnered by two distinguished Italian tour operators: Keys of Italy and Italia Highlights. Keys of Italy specializes in uncovering hidden gems and enchanting properties nestled in some of Italy's most iconic destinations, while Italia Highlights proudly promotes Italy's rich cultural heritage through its art, museums and authentic lifestyle experiences. Also joining them are the city of Messina, which is the gateway to Sicily, Italy’s largest island, and the Caves of Frasassi, the leading natural attraction in the Marche region.

Exploring exciting collaborations and travel possibilities

For ItaliAbsolutely and its partners, who will be at booths #416-418, this forum will represent a unique opportunity to forge new partnerships and expand business horizons between Italy and North America. And for the over one thousand travel professionals attending the event it will be a chance to explore exciting new collaborations and travel possibilities while uncovering the essence of Italy. 

Published in MICE & Events
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