At Fitur we meet Gianluca Caramanna, advisor to the minister of tourism, Daniela Santanchè. Our first question naturally was on UNESCO's recent recognition of Italian cuisine.
Itineraries linked to local products
“Food and wine are a fundamental part of Italian tourism. We know that six out of ten tourists who come to our country do so for the food and wine. Now we will begin to imagine tourist itineraries linked to local products. So we will be promoting destinations by enhancing local products. Tourism and agriculture will have work to do together in the coming months. Our goal is to maximize the recognition of Italian cuisine as UNESCO intangible heritage, and we are working on it."
How far along are you?
“We can't reveal what we're about to put in place yet, but concrete actions will be taken to promote destinations together. We will use agri-food products as a driver for tourism.”.
Will there be further investment in tourism?
“Of course. Now we have to work on promoting these routes. We will see in the coming months, following in the footsteps of Minister Santanchè and Minister Lollobrigida. It will also be necessary to work with operators to put together packages that can target foreign markets.”
