Oleificio Cericola, one of the most recognized names in the production of high-quality Apulian and Italian olive oil and brings "A Land of Experiences" to Foggia.
Puglia posted 6.7 million arrivals in 2025
With over 6.7 million visitor arrivals and 22.7 million overnight stays recorded in 2025, Puglia remains one of the most attractive tourist destinations in the Mediterranean. The figures highlight significant growth in international demand and confirm an increasingly established trend: travellers choose the region not only for its natural and cultural heritage, but also to enjoy experiences that reveal its deepest identity.
Quality olive oil for regional promotion
There is growing demand from overseas markets for authentic food, wine and cultural itineraries that connect visitors with the identity of local areas, and food and wine remain one of Puglia's main promotional tools, with a growing focus on dining rooted in local traditions and short supply chains. Oleificio Cericola is one of the most highly regarded producers of Apulian and Italian olive oil, thanks to expertise honed over time and deeply rooted in the region’s production traditions. The company serves as a benchmark not only for the quality of its extra virgin olive oil, but also for its ability to transform its operations into a structured experience centered on understanding and promoting the region.
The event was held in Foggia on 11 June
The significance of this model is also evident in its engagement with international markets. This is demonstrated by Oleificio Cericola’s participation in the "Italian Food and Feed CIIE 2026 Promotion – Apulian Agri-food Excellence" event, held in Foggia on 11 June, which saw a Chinese delegation visit the Apulian region. The commitment to opening up to foreign markets and engaging with the sector’s key trends is further confirmed by the company's recent participation in the World Olive Growing Congress in Córdoba, one of the leading international events dedicated to the olive oil sector. The Puglia experience is a source of mutual development: for the visitor, who comes into direct contact with the culture of olive oil, for the company, which consolidates its role in food and wine tourism; and for the local area, which strengthens its ability to position itself through its outstanding local produce.
