Greek and Roman origins
This ancient amphitheater, known locally as the Teatro Antico di Taormina (Ancient Theatre of Taormina), draws visitors from around the world with its breathtaking views, remarkable acoustics, and stories carved into every stone. Dating back to the 3rd century B.C., the theatre was originally constructed by the Greeks, but Romans later expanded and enhanced it to accommodate thrilling spectacles such as gladiatorial contests and public events.
A cable car leads up to Taormina
Reaching this iconic ancient theatre is an experience in itself. Taormina is perched on a hilltop in eastern Sicily, and easily accessible from major cities such as Catania and Messina, both around 30 miles away, and both with major international airports. A scenic drive along winding roads reveals enchanting coastal views, and for the final ascent to the town, a cable car provides a convenient and picturesque journey.
The theatre is still used for performances
Entering the theatre visitors are struck by the grandeur of its setting. The semi-circular seating area, which could hold up to 10,000 people, is carved into the hillside and the sea stretches endlessly toward the horizon with Mount Etna, Europe’s highest active volcano, often emitting plumes of smoke, and dominating the landscape. Thanks to its tiered seating, designed to amplify sound naturally, even the faintest whisper from the stage can still be heard clearly by the audience. This acoustic mastery has ensured the theatre remains a vibrant cultural venue, hosting summer concerts, operas, and the prestigious Taormina Film Festival.
From the beach to the volcano
Beyond the theatre, Taormina offers an array of delights to explore. The town’s medieval streets are lined with boutiques, cafes, and historic buildings, including the charming Piazza IX Aprile, a sunlit square with sweeping views of the coastline. A short journey from Taormina brings visitors to other iconic sites, such as the ancient city of Naxos, considered the first Greek colony in Sicily and the more modern Giardini Naxos which is a popular beach resort, while for those seeking adventure excursions Mount Etna offers an unforgettable experience.
The increasing use of AI and automation in the hotel industry has raised questions about the future role of general managers. While innovations such as contactless check-ins and hotel apps enhance operational efficiency, the essential role of general managers - or GMs as they are known - in ensuring seamless operations and delivering outstanding guest experiences has not changed.
The question was raised by Travel Daily News which reported that although algorithms and data-driven systems now handle many traditional GM responsibilities, the unique value of human interaction continues to define the hospitality industry. But, it warned, GMs need to bridge the divide between technology and the human touch with adaptability, technical proficiency, and strong interpersonal skills.
So, while AI can never replace the human empathy and intuition fundamental to hospitality, and as long as travelers value personalized connections and tailored services, the role of the GM is more than assured.
Pamela McCourt Francescone
Executive Editor
A quiet witness to centuries of tradition
In the Trastevere neighborhood with its cobblestone streets, quaint piazzas, and lively atmosphere, the historic Spezeria Santa Maria della Scala pharmacy is a quiet witness to centuries of innovation, tradition, and healing. Housed within the former monastery of the Discalced Carmelites, this ancient pharmacy is just a stone’s throw from the Basilica of Santa Maria della Scala in Trastevere, a quarter next to the Tiber river which blends old-world charm with artistic vibrancy.
It was known as the “Pharmacy of the Popes”
The building’s façade is modest, but once inside visitors are transported back to a time when remedies were hand-crafted from nature’s bounty. The friars who founded the pharmacy in the late 1500s were true pioneers, cultivating medicinal plants in the monastery’s gardens and turning them into potions, ointments, and other remedies. These concoctions were not only used to treat their fellow monks but also provided healing to the local community. By the late 17th century, the Spezieria di S. Maria della Scala had become so prestigious that it served an elite clientele, including the nobility, church leaders, and even the papal court, giving it its nickname the “Pharmacy of the Popes.”
Visits are available by appointment
Today the Spezieria is preserved as a living museum of ancient apothecary practices. Visits, available by appointment, allow guests to explore its rich interior. The space retains its old-world charm, with shelves filled with antique jars labeled in elegant Latin script, and hand-carved cabinets, and visitors can even see the "recipe books" used by the friars, filled with beautifully handwritten instructions for creating their famous cures. For anyone with an interest in history, medicine, or simply the stories that make Rome so endlessly fascinating, the Spezieria di Santa Maria della Scala offers a rare and intimate glimpse into the practices and beliefs that shaped centuries of healthcare in the Eternal City.
Goodbye to lockboxes and hello to in-person check-ins
Passed in late 2024, this regulation bans the use of lockboxes for short-term rentals. It is part of an anti-terrorism measure, but also designed to curb the impact of short-term rentals on Italy’s historic neighborhoods, where tourism has driven up rents and displaced locals. Under the new law, property owners or managers must meet their guests in person for check-in, handing over the keys and offering a personal introduction to the property.
The ID requirement: more paperwork, more security
In addition to the face-to-face check-in another new requirement obliges hosts to take photos of the passports or IDs of the guests and submit them to local authorities. While this may feel intrusive, it’s part of Italy’s push for transparency in the rental market and it also ensures tax compliance among hosts. The new law evolved as a response to the growing strain tourism has been placing on Italy’s cities, with short-term rentals contributing to rising rents and the loss of local character in cities like Venice and Florence as well as in iconic destinations such as the Cinque Terre and the Amalfi Coast.
What this means for travel specialists selling Italy
For travel specialists who create and sell holidays in Italy, and also for individual travellers, this means a little more planning. With no more self-check-ins at midnight, arrival times will need to be coordinated with the host. On the plus side, this is an opportunity for deeper engagement with the local culture and a more personal connection with the locals who are renting out their property. So, while the law does adds a layer of bureaucracy, it is a step toward a more responsible and sustainable way of experiencing Italy, and so can be considered a win-win.
The authentic beauty of southern Italy
Lecce combines the charm of ancient history with the elegance of Baroque architecture. Often referred to as the “Florence of the South” it is a must-see for anyone seeking to immerse themselves in the authentic beauty of southern Italy. And while it may not have the global fame of Rome or Venice, it offers a treasure trove of cultural wonders. Located on the Salento Peninsula, at the southeastern tip of Italy, the city is an ideal base for exploring the stunning beaches of the Adriatic and Ionian Seas and so, is both a relaxing getaway and an exciting cultural adventure. Reaching Lecce is easy, with direct train routes from major cities like Bari and Brindisi, and with the nearby Salento Airport which offers connections to countless European destinations.
Lecce’s ancient Roman Theatre
One of Lecce’s star attractions is its ancient Roman Theatre, a breathtaking relic from the 2nd century A.D. Situated in the heart of the historic center the theatre was once a thriving venue for performances which seated thousands. While only partially excavated, the ruins are nonetheless awe-inspiring, offering unique a glimpse into the past. Today, the theatre occasionally hosts live performances, and for those lucky enough to be in town for one, it is an experience they won’t want to miss.
Strolling through Baroque Lecce
Lecce’s Baroque architecture is what truly sets it apart from other cities in Italy. It is packed with stunning churches, palaces, and piazzas, all adorned with intricate carvings, ornate facades, and beautiful stonework. One of the must-visit sites is the Basilica di Santa Croce, a masterpiece of Baroque design. The façade of this church is a riot of intricate detailing, with sculptures of angels, saints, and biblical scenes, all meticulously carved from the local limestone. Another architectural gem is the Piazza del Duomo square that is home to Lecce’s Cathedral, the Archbishop's Palace, and the Bell Tower.
Vibrant markets and culinary delights
The city's central Piazza Sant'Oronzo hosts a lively market where you can find everything from fresh local produce to handmade crafts. The Pasticciotto is a traditional custard-filled pastry that goes down well with a glass of Primitivo, a rich, full-bodied red wine produced in the surrounding Salento region. Also not to be missed are the traditional Orecchiette pasta with turnip greens and fresh seafood caught straight from the Ionian Sea.
Beautiful beaches and cycling trails
Lecce is also the perfect base for exploring the Salento region. Just a short drive away the charming towns of Otranto and Gallipoli are known for their stunning coastline, historic centers and beautiful beaches. For nature lovers the Litorale di Ugento regional park offers hiking and cycling trails through protected wetlands, where you can spot local wildlife and enjoy the region’s natural beauty. Whether wandering through the ruins of the Roman Theatre, marveling at the intricate Baroque architecture, or savoring the flavors of Puglia’s cuisine, this hidden gem of Southern Italy is a captivating destination awaiting adventurous travellers.
The town has 14 Medieval towers
This little hilltop town enchants visitors with its towering skyline and timeless charm, and it owes its nickname to the 14 medieval towers that are a striking testament to the wealth and power of rival families in its heyday. As you approach across the Tuscan landscape the sight of its iconic towers rising against the Tuscan countryside is breathtaking. Inside the town walls, cobblestone streets wind through well-preserved medieval architecture.
Visitors can climb the tallest tower
The best place to start is in Piazza della Cisterna, a charming triangular square surrounded by historic buildings. The nearby Piazza Duomo is home to the Collegiata di San Gimignano, a Romanesque church adorned with vibrant frescoes depicting biblical stories. Those seeking adventure should climb the Torre Grossa, which at 178 feet is the tallest tower, for panoramic views of the rolling Tuscan hills, while art enthusiasts will enjoy the Civic Museum, which showcases local art and history.
World-class ice-cream
Food lovers are in for a treat and can indulge in Pici pasta with wild boar ragu, or savor a platter of Pecorino cheese with a glass of Vernaccia di San Gimignano, the town's renowned white wine. For dessert, San Gimignano is famous for its award-winning gelato, found at the Gelateria Dondoli which is hailed as one of the best ice-cream producers in the world.
Stepping back in time in San Gimignano
For those captivated by history, tantalized by flavors, or simply looking to soak up the charm of a Tuscan gem, San Gimignano is a destination that promises unforgettable memories. An invitation to visitors to step back in time while savoring the best of modern Italian hospitality. For information: www.sangimignano.com
An ancient crypt under the city
The northern Italian city which is synonymous with fashion and finance, easily conjures up visions of haute couture and bustling streets. But for the discerning traveler Milan holds a secret, softer charm, a hidden world where the city's soul whispers rather than shouts. Such as descending into the Cripta di San Sepolcro crypt which is a realm of hushed reverence. This ancient crypt, which is less than half a mile from Milan’s iconic Duomo, and easily reached on foot, dates back to the 4th century and lies beneath the city. Dimly lit and serene it is a space that exudes a quiet spirituality that contrasts with Milan’s surface energy.
The secrets of a popular digestif liqueur
Above ground Milan’s industrious spirit takes a creative turn at the Branca Museum, located in the north-western Bovisa district. This museum is a celebration of the craft behind one of Italy's most iconic digestif liqueurs, Fernet-Branca. Enormous oak barrels tower in a cavernous space, the air heavy with the scent of botanicals in this place where you can learn about the family legacy and the secrets of how Fernet Branca is produced.
Milan’s memorial Holocaust Museum
Closer to the city's fashionable core Binario 21 offers a hauntingly different perspective. This memorial space is the city’s Holocaust Museum and lines beneath Milan’s Central Station. It unveils a sobering chapter of history: the deportation of Jews and political prisoners during World War II, and walking through this space the contrast between Milan's polished present and its poignant past becomes strikingly clear.
The Museo Bagatti Valsecchi is a time capsule
For a final flourish, the opulent world of the Museo Bagatti Valsecchi awaits. This is a time capsule in the heart of the city, a 19th-century mansion where art, architecture, and history merge. Every corner reveals exquisite treasures - from Renaissance tapestries to intricate ceramics -collected by two visionary brothers. In these hidden corners of Milan we find not the city of showy runways and 5-star excellence, but one of quiet elegance and unexpected surprises. Here, in the shadows and light, Milan reveals some of its best-kept secrets.
“Opening new doors to tourism and business”
The new flights are operated four times a week on Mondays, Wednesdays, Fridays and Sundays - and ensure continuous connectivity with the Middle East, the Indian subcontinent and the Asia-Pacific. Pierluigi D'Elia, the Italian Ambassador to Oman highlighted how the direct service between Rome and Muscat will open new doors to tourism and business. “The more accessible flights for both Omani and Italian citizens, as well as for tourists and investors from around the world, will make an important contribution to the growth of the tourism and trade sectors in both countries”
Oman Air has been flying to Milan for 13 years
“The flights to Rome are a novelty that further enriches the solid relations that Oman Air has cultivated with Italy over the past 13 years thanks to its flights to Milan,- said the carrier's CEO, Con Korfiatis. -They also highlight the airline's commitment to enhancing connectivity between the two countries and to promote and strengthen economic, cultural and tourism ties between Oman and Italy.”
The Arabian Peninsula market has grown by 21%
The Muscat-Rome “enriches the international network of destinations offered by Fiumicino Airport, once again underlining the great appeal of the Roman market, added Ivan Bassato, chief aviation officer Aeroporti di Roma. -Adr thus initiates a cooperation that will contribute to further strengthening the already significant flows with the Arabian Peninsula, a market with 1.8 million passengers transported in the period between January and November of this year and growing by +21% compared to the record levels of 2023.”
The tunnel is 11.6 kilometres long
The tunnel was opened again in the late evening of 16 December, after the 15-week stoppage for maintenance work and a total investment of €24 million. The works included maintenance on the tunnel vault, reflecting the importance of this project for the two concessionary companies, SITMB for the Italian side, and ATMB for the French side. At 11.6 kilometres long, the Mont Blanc Tunnel is one of the longest road tunnels in Europe and a crucial axis for travel between Italy and France. The reopening represents a breath of fresh air for the environment and for businesses.
“More than 150,000 working hours”
Built 60 years ago and used daily by thousands of vehicles, the 11.6 km-long bidirectional infrastructure “requires major civil engineering work,” the two companies explained at the end of August. The two “test projects for vault rehabilitation” ended ‘after 105 days of round-the-clock activity for more than 150 workers, which equals “more than 150,000 working hours.” The closure also allowed various other civil, plant and exterior works to be carried out. The tunnel closure period was chosen because the autumn season is the lowest in terms of traffic, particularly light vehicles, 68% of the traffic.
100 Frecciarossa trains between Rome and Milan daily
The Italian state railway company renews its commitment to guaranteeing quality services, comfort and intermodality for passengers, with the Frecciarossa trains reaching a record frequency: 100 daily connections between Rome and Milan, of which 9 with journey times of less than 3 hours, and 50 thousand seats available every day, of which over 35 thousand between Milan and Naples. In addition, thanks to the Frecciarossa 1000 in dual composition, more seats are offered on the days and times of greatest demand. The introduction of new direct services, such as those to Gorizia from Naples and Rome, further increases the number of destinations served by the iconic high-speed trains.
Services to the toe of Italy and to Alpine resorts
Trenitalia's commitment to connecting the country extends along the North-South axis with 16 daily Frecce express trains between Rome and Calabria, including two night runs that cross Italy allowing passengers to optimize their holiday time. Puglia is also in the spotlight with up to 16 daily connections between Rome and the region's main cities, as well as night connections that link Milan and Lecce on the busiest days. For mountain lovers, Frecciarossa and FrecciaLink offer new travel options to Bardonecchia, Val Gardena, Cortina and other renowned Alpine resorts, ideal for winter sports or Christmas markets.
Night trains with couchettes and sleeping cabins
The year 2024 also marked the relaunch of Intercity Notte, with demand increasing by 7% over 2023 and 30% compared over 2022, exceeding two million passengers carried by the end of the year. This growth is driven by awareness of sustainability and the convenience of night travel, which connects more than 150 stations - including 17 in Sicily - between northern and southern Italy. Ideal for holidays and long journeys these trains offer different comfort levels, from couchettes to sleeping cabins with dedicated services such as breakfast. Competitive with air travel, they make it possible to reach tourist destinations such as Taormina with 70% less CO2 emissions.
“Around half a billion passengers in 2024”
The Euronight/Nightjet connection, operated in cooperation between Trenitalia and the Austrian Oebb railways, connects La Spezia with Vienna and Rome, with Vienna every day expanding the cross-border offer and reinforcing the commitment to sustainable and interconnected tourism.
“Also this year - explains a Trenitalia note - passenger-friendly and new services better meet the needs of those travelling by train and bus for work, study, leisure or simply to reach leisure destinations during the Christmas holidays. Sustainability, intermodality and innovation are in fact at the basis of the new offer for Frecce, Intercity and Regional trains, which in 2024 carried around half a billion passengers.”
Italea Piemonte develops and offers unique experiences for h…
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