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ITA Airways Launches Avventura, a loyalty programme for children

By Friday, 05 April 2024 14:38

Avventura, the latest addition to the Volare product lineup, marks its official debut as ITA Airways’ loyalty programme tailored for young travellers and their families. 

Families are the core of the new loyalty programme

Children aged two to sixteen can now enrol in Volare and automatically join Avventura. Similar to the programme for adults, Avventura initially grants access to the Smart Club and allows members to progress, accumulating points, and advancing into superior clubs such as Plus, Premium, and Executive. Volare has also introduced the "Create a Family" feature, enabling members to transfer non-qualifying Volare points, up to a maximum of 100,000 per year, among members of a designated group. A family can be formed by linking the Volare profiles of at least one adult and one minor, up to a maximum of two adults and six minors.

“A customised and personalised product for all members”

“Avventura is the third subprogram within Volare, following those tailored for the corporate and SME sectors,- says Emiliana Limosani, CCO ITA Airways & CEO Volare. -Our ongoing effort is to provide a customised and personalised product for all members. We have already reached over 1.8 million members in just two years, now including children and young people who, alongside their families, choose our company for their travel.”

Avventura members will benefit from services by Volare partners

Just like the Volare programme members, with Avventura younger travellers will accrue Volare points through the purchase of flights sold and operated by ITA Airways, as well as by utilising products and services offered by Volare programme partners. They can also redeem accumulated Volare points for tickets to destinations served by ITA Airways through Cash&Points or avail themselves of services from the programme's partners. Qualifying Volare points will ultimately facilitate access to higher clubs, providing associated benefits. Volare plans to expand its offerings for younger flyers by collaborating with selected partners to provide a broader range of exclusive services and benefits dedicated to Avventura programme members. 

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