Ita Airways makes its debut at the Arabian Travel Market in the Dubai World Trade Centre.
A growing demand for business and leisure travel
The event will see the airline meet with trade professionals in the Italian Pavilion, in the ENIT area (EU6250 - hall 6), until 1 May. “The Arabian Travel Market in Dubai is a prestigious opportunity to further establish our presence and commitment in a region of great strategic importance,- said Emiliana Limosani, chief commercial officer of ITAAirways and CEO of Volare. - With the introduction last year of direct ITA flights from Rome to Dubai, Riyadh and Jeddah, we have facilitated the growth of connections between Italy and the Arabian Peninsula, responding to the growing demand for premium travel, both for the business and leisure segments. These routes are a key part of our international development strategy and allow us to continue promoting Italian excellence around the world.”
Airbus A321neo aircraft and three classes
The Rome Fiumicino–Dubai route, which opened last October, was the airline's first direct connection to the United Arab Emirates and a key step in its intercontinental network expansion strategy. The flight is operated with the Airbus A321neo, the first narrow-body aircraft in the ITA fleet configured with Business Class (with full flat-bed seats), Premium Economy and Economy.
Codeshare agreements with major carriers in the Middle East
In addition to Dubai, in 2024 the carrier expanded its presence in the Arabian Peninsula by launching direct flights from Rome to Riyadh and Jeddah: both routes are served by Airbus A321neo aircraft. In response to growing demand, the airline has increased its Rome-Riyadh service from five to six weekly frequencies during the current summer season. The Rome–Jeddah route operates three times a week. Regional connectivity is also supported by codeshare agreements with major carriers in the Middle East.
Flying to 59 destinations this summer
ITA's summer network includes 59 destinations, flying to 16 intercontinental, 27 international and 16 domestic airports. The seasonal summer routes will connect Rome Fiumicino and Milan Linate with popular Mediterranean destinations such as the Balearic Islands (Ibiza, Majorca, Minorca), the Greek islands (Rhodes, Heraklion, Corfu, Zakynthos, Kefalonia) and the Italian islands of Lampedusa and Pantelleria. Furthermore, since 30 March, ITAAirways passengers can also benefit from additional connections to over 100 destinations thanks to codeshare flights with five Lufthansa Group airlines: Lufthansa, Swiss, Austrian Airlines, Brussels Airlines and Air Dolomiti.
