ITA Airways is the Official Airline Sponsor of the Milan Cortina 2026 Olympic and Paralympic Winter Games.
Promoted via streaming and on social platforms
This collaboration is based on shared values and objectives and gives great prestige to the organization of the Milan Cortina 2026 Olympic and Paralympic Winter Games. The partnership between ITA Airways and Milano Cortina 2026 is on air with a commercial on all generalist and satellite broadcasters and on the main streaming, web and social platforms.
A competition with Olympic tickets as prizes
Together with the promotional campaign, the company has launched the prize competition ‘Destinazione Milano Cortina 2026’, reserved to all Italian residents aged 18 and over and holders of an ITA Airways ticket issued between 7 May and 30 November 2025. The contest involves the drawing of 7 monthly prizes and a final super-prize. Each month, participants will have the chance to win exclusive prizes to attend the next Olympic and Paralympic Winter Games.
Underlining ITA’s role as the Italian benchmark carrier
The liveries of two aircraft of ITA's fleet are dedicated to two legends of Italian winter sports. The A320 Gustav Thoeni and the A320neo Enrico Fabris, will be decorated with stickers representing Olympic and Paralympic disciplines. “We are very proud to be the Official Airline of the Milan Cortina 2026 Olympic and Paralympic Winter Games,- said Sandro Pappalardo, President of ITA Airways. -For ITA, working alongside Milan Cortina 2026 means strongly reaffirming our bond with Italy, with Italian sport and its values, with passion, determination, inclusion and team spirit. It allows our company to proudly underline its role as the Italian benchmark carrier and an ambassador of Italian excellence in the world.”
“ITA Airways embodies the founding values of sport”
‘We are proud of this winning partnership that indelibly etches the history of world sport. With less than a year to go before Milan Cortina 2026. ITA Airways embodies the founding values of sport, and this natural alliance projects the image of Italy, with its innate hospitality and tourist vocation, onto the global stage. We are convinced that this collaboration is not just partnership, but a historic step that strengthens our Olympic and Paralympic Games and the legacy they will leave behind,” said Giovanni Malagò. President of the Milan Cortina 2026 Foundation.
