ITA Airways expands its Volare loyalty programme for the summer with new promotions and new partners.
Armani Hotel Milan is a new partner
The Executive Reserved section - reserved for elite members – is boosted with a new collaboration of excellence in the hospitality scene: Armani Hotel in Milan. The hotel will offer Executive members an exclusive welcome and dedicated benefits, designed to make every stay an even more refined and memorable experience.
Strategic partnerships for the benefit of members
Then there is entry of new Italian partners: Leone 1857, a historic confectionary company, famous for its e pastilles; ParkinGO, a network of car parks near airports served by ITAAirways; and Buddyfit, a digital platform dedicated to fitness and wellness. These strategic partnerships expand the opportunities to accumulate and use points, further enhancing the value of the programme.
Volare Avventura is the programme for children
Volare Avventura, the programme dedicated to children and young people aged two to 16 and their families, offers a special promotion: young travellers who purchase a ticket to fly by 31 August will receive a bonus of 3000 non-qualifying points as a gift. In addition, from the beginning of August, young travellers heading to an intercontinental destination with ITA will receive a small gift on board, designed to make the flight even more memorable.
“We now have 3.5 million-plus members”
“The Volare programme continues to grow steadily, we now have 3.5 million-plus members, and we are expanding our partner network, both in the accumulation phase and in the points use phase,- says Emiliana Limosani, chief commercial officer of ITAAirways and CEO of Volare. - This allows us to further boost the value offered, through a solid, dynamic and flexible programme, conceived to accompany our members not only when travelling, but also in their everyday lives, with solutions capable of anticipating their needs.” The Volare loyalty programme’s Cashback Award Ticket allows members who request an award ticket by 10 August to travel by 31 August, recovering part of the points spent.
