The SAVE group, the managing company of the North-Eastern airport hub, highlights the Dolomites.
Promotions before the Winter Olympics
SAVE is behind the original training initiative involving a number of international airlines in discovering the sights and attractions of the Dolomites from the Veneto to the Trentino region, a year before the start of the Winter Olympic and Paralympic Games. Trentino Marketing and Dolomiti Bellunesi, the DMO that manages and strategically promotes the destinations of Trentino and Belluno, accompanied some carriers operating from the airports of Venice and Verona on a tour that touched on the Val di Fiemme, the Val di Fassa with the Passo San Pellegrino ski area and Cortina D'Ampezzo.
Enhancing the accessibility of the tourist experience
The visit, focused on winter sports and recreation focused on activities such as skiing, trekking on the snow, as well as in-depth studies dedicated to food, wine and culture. The carriers involved in the tour cover large international and intercontinental market areas, with direct or hub flights to North America and the Middle East, and connections across the Atlantic. A key focus is on engaging airlines in enhancing the accessibility of the tourist experience through a diverse range of activities available year-round. Additionally, the initiative aims to raise awareness of how effortlessly visitors can combine cultural explorations in the region’s art cities with mountain stays, thanks to the short travel distances between airports, cities, and the Dolomites.
“Increasing air connections during the winter months”
“This initiative is an opportunity to convey to the airlines involved the uniqueness of a territory for which our airports are gateways,- says Camillo Bozzolo, director of aviation development of the Save Group. -We strongly believe in the effectiveness of synergies with territories served by our airports, and the start of a joint collaboration with Trentino Marketing and Dolomiti Bellunesi represents a fundamental starting point for boosting the number of air connections during the winter months”
