In Forgarida in the Trentino region, Armon has finally opened the first 4-star ski resort of the Greenblu Hotels & Resorts group.
Redeveloped and repositioned
The property, with over 100 rooms and formerly known as Hotel Annamaria, has undergone a major redevelopment and repositioning and now includes a restaurant, bistro bar, wellness area, gym, swimming pool and a children's play area.
Just 100 metres from a large ski lift
The location is strategic: in fact, the asset is only 100 metres from the large ski lift of the renowned Campiglio-Dolomiti di Brenta ski area, close to the best ski resorts in the region. For its management, Greenblu signed a lease agreement with Pendragon Mountain, itself part of the Pendragon Real Estate Fund, an investment fund with a focus on hospitality assets in Trentino, Sardinia and France. The entire process was overseen by the hospitality department of Wcg-World Capital Group, advisor to both the property and the tenant.
“Happy to see the commercial repositioning of the property”
“For us it is fundamental to create new partnerships between players in the hospitality industry, whether they are investors or hotel operators,- said Cristina Gentile, senior real estate consultant hospitality at Wcg. -The deal between Pendragon Mountain and Greenblu Hotels & Resorts is a virtuous example of this. We are happy to see the enhancement of Armon, both in terms of the quality of the asset and the commercial repositioning of the property.”
