In 2022 the Frasassi Caves Consortium had a turnover that exceeded 2019, the pre covid year, and some 270,000 visitors, making the caves in the Marche one of the most visited and popular natural sites in Italy.
Over 85,000 visitors in August
Despite the fact that attendance was affected by the pandemic in the first months of 2022, over 85,000 visitors were recorded in August alone, and some 7,000 people visited the Genga karstic site during the 2022 Christmas holidays. Numbers that confirm the commitment of the Frasassi Caves Consortium and Genga’s municipality in promoting the site and the entire Marche region.
“We are one of the most visited natural sites in Italy”
“Thanks to a marketing plan designed to relaunch the area after the difficult pandemic years, which has seen the planning of strategic promotions aimed at increasing both Italian and foreign visitors, we can say that we are among the most visited natural sites in Italy,” said Genga’s mayor Marco Filipponi.
The caves have featured in popular Italian TV programmes
Starting with the celebrations for the 50th anniversary of the discovery of the Frasassi Caves there was a concert broadcast on Italian TV’s RAI 1 as well as programmes such as Porta a Porta and Domenica In that promoted the natural beauty of the Frasassi caves, while at Easter they featured in a living tableau inspired by Leonardo da Vinci’s The Last Supper. The Frasassi Caves Consortium is also active in implementing didactic events for students of primary, secondary and high schools.
Watch the Video
