"The Marche region, 365 days:" the authentic face of the region is revealed to international operators.
The unknown appeal of the region
The ambitious project involving Beverly Vacanze alongside Let’s Marche, ENIT, Gattinoni and Bookdia Fork, also has the support of Travel Quotidiano and ItaliAbsolutely. “Marche 365 days – every day, an emotion” aims at deseasonalizing what the region has to offer. It will helps to shed light on the unknown appeal of the region, revealing the Marche's most authentic spirit to discerning and curious travellers. One example is the role played by the lesser-known inland towns, which become the hub of an alternative form of tourism that attracts travellers from all over the world even during the low season.
The project will include workshops and fam trips
The comprehensive project presented by Lorenzo Rossi, the owner of Beverly Vacanze, involves local and foreign tour operators, Northern European buyers and international journalists. It will unfold on various levels, from workshops to fam trips, and introducing foreign buyers to the region’s finest offerings.
The passion and experience of local stakeholders
The programme also includes targeted initiatives to promote the Marche brand, alongside co-branded communications projects aimed at fostering a narrative that will span different themes and gradually encompass aspects related to tourism, culture, food and wine, local experiences and walking routes. All these elements will come together to form a vibrant and comprehensive mosaic, enriched by the passion and experience of local stakeholders, from hotels to local service providers.
