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Cibrèo is not just a renowned restaurant in Florence. It is literally “A collection of good things”, because whenever we create a recipe, a menu, an event, a special occasion, or simply welcome our guests, we aim to offer them the best: the finest hospitality, the highest-quality ingredients, and the richest culinary experiences.

Cibrèo has always stood for attention, research, sharing, and a sense of community—a profound connection to the people around us in the broadest sense. Those who choose Cibrèo embrace a philosophy we have cultivated since 1979: authentic, evocative, and emotionally engaging flavors; care for the environment and the entire production chain; and a passion for all things beautiful and good.

With six restaurants and a dinner theater, a branch dedicated exclusively to events and experiences, and another focused on training the chefs of tomorrow, the Cibrèo Group today is one of the absolute protagonists in Italian gastronomy. Renowned worldwide for its unique, traditional, and theatrical dishes, Cibrèo is equally celebrated for its prophetic attention to the environment and the highest-quality ingredients.

Published in Video

World Travel Market London (WTM London) announces it will host a major Australia and New Zealand delegation at this year’s event, running from Tuesday 4th to Thursday 6th November 2025. The Australian Tourism Export Council (ATEC) stand, incorporating more than 30 partners, will be a one-stop shop for those interested in boosting tourism across an array of exceptional Antipodean experiences.

A larger Australasian delegation is set to return to WTM London 2025, reflecting renewed momentum and enthusiasm for the region. Buyers and visitors have expressed strong interest in reconnecting with Australia and New Zealand, prompting WTM and ATEC to support an expanded presence.

With an increase of stand exhibitors, the ATEC Australia and New Zealand stand N9-510 will feature a diverse mix of airlines, accommodation providers, and tour operators, marking one of the region’s strongest line-ups in recent years.

Leading brands include historic Australian flag carrier Qantas, and Singapore Airlines, the world’s most awarded carrier. Accommodation options to suit different budgets will be represented by YHA Australia and four-star plus brand Hotel Grand Chancellor Australia and New Zealand, while unique regional stays will include sustainably-conscious Oceanview Eco Villas on Kangaroo Island, rolling vineyard Barossa Shiraz Estate and The Villas – Barossa, Northern Territory floodplain-set Finniss River Lodge and South Australia’s Rawnsley Park Station in the ancient Flinders Ranges.

Buyers looking for luxury ground transport can meet with Marquee Limousines and InStyle Chauffeured Limousines Australia to discover how their premium services can be tailored for discerning travellers. For something even more uniquely luxurious, Bill Peach Journeys offers ‘Aircruising’, using private aircraft to access Australia s stunning regions.

Both Australia and New Zealand are famed for their adventure and wildlife experiences which will take centre stage on the stand, with appearances from Earth Adventure and PureSA, who specialise in soft adventure experiences in South Australia, Hartley’s Crocodile Adventures, known for its animal encounters, Kangaroo Island Touring Company, offering private tours of wildlife-rich pockets, and Untamed Escapes, offering adventure, food, culture and wellness tours across South Australia, Western Australia and the Red Centre. Sydney’s signature experiences the BridgeClimb, Sydney Harbour Boat Tours and Taronga Zoo, will also be joining the stand.

ATEC’s range of expert inbound tour operators and DMCs will be on hand to help build memorable itineraries across Australia, New Zealand, Fiji and beyond. Those sharing local insight will include Australia and Worldwide Travel, Advance Olympic Travel, ANZCRO, Southern World, 39 Degrees South, Travel Time South Pacific, GMTC, ANZ Global Travel, Social Nature Movement, New Zealand Fine Touring/NZ Sidekick, The Green Spot, and Terra Nova Tours.

Chris Carter-Chapman, WTM London’s Event Director, said: “We are delighted to be welcoming such a strong delegation from ATEC this year. Australia and New Zealand are among the world’s most well-loved and aspirational destinations, known for their unique and natural attractions, deep cultural heritage and experiential travel opportunities. I’m positive show visitors will relish the opportunity to speak to varied destination experts in one place to help them build personalised itineraries for every client.”

Peter Shelley, Managing Director of Australian Tourism Export Council commented: “WTM London is the perfect place to nurture valuable connections in our core source markets. With the buzz around the 2025/6 Ashes series from this November, it’s also a key time to harness interest in travel Down Under. We hope to meet as many show visitors as possible to share the unique and exciting experiences our destinations have to offer.”

Visit ATEC’s Australia and New Zealand stand N9-510 at WTM 2025

Excel London, 4–6 November.

Published in MICE & Events

Once again this year ENIT S.p.A. will be attending the IBTM World exhibition in Barcelona, one of the most important international events dedicated to business and MICE tourism. Many regions and destinations will be on the Italian stand to showcase their tourism offerings and promote Italy as an ideal destination for events, congresses and incentive travel.

MILAN



Arco della pace - ph credits Corrado FormentiArco della Pace - ph credits Corrado Formenti

 

In 2026, Milan will capture global attention as the host of the Olympic and Paralympic Winter Games, an event that will establish the city as a premier international tourist destination. With architectural icons like the Santa Giulia Arena, the artistic hub of the Grande Brera district, and a selection of luxury hotels and wellness experiences, Milan will offer a unique experience of sport, culture, and lifestyle.

ROME


Rome - Fontana di Trevi
Rome - Fontana di Trevi

Rome drives the success of Italy’s MICE sector, captivating Europe with a unique blend of heritage, innovation, and hospitality. With a rapidly growing industry, modern infrastructures, and iconic venues, the city turns every meeting into an authentic and unforgettable experience. From major events, to newly revitalized urban districts, Rome has become an international hub where business and culture converge, offering exceptional opportunities for buyers and organizers driven by a targeted strategic vision.

EMILIA ROMAGNA

CIclovia del sole. ph credits: ©thecrowdedplanetCIclovia del Sole - ph credits: ©thecrowdedplanet

Meetings and events tourism is a constantly growing part of Emilia-Romagna’s offerings, also as an enhancement of the region’s many regional excellences. In 2026, the goal is to provide increasingly “green” stays, supported by renovated and pedestrianized seafronts, extensive networks of cycling paths promoting sustainable mobility, as well as greater international connectivity through enhanced air and rail links.

MARCHE



Fiorenzuola di Focara, Pesaro  - ph credits: Regione Marche Photo ArchiveFiorenzuola di Focara, Pesaro - ph credits: Regione Marche Photo Archive

The Marche region presents a landscape of rare beauty, where rolling hills meet the sea and charming villages. Its accommodations provide a refined atmosphere with amenities such as spas, gyms, guided tours, and local food and wine experiences. Elegant residences, convents, castles, patrician villas, and more than a hundred historic theatres offer unique venues for every kind  of event and meeting.

LIGURIA


Flower Riviera Cycle Route, Italian Riviera - ph credits: Liguria AgencyFlower Riviera Cycle Route, Italian Riviera - ph credits: In Liguria Regional Agency

The Italian Riviera is gearing up for 2026 as a key player in the MICE sector: a unique destination where the allure of the sea meets the elegance of its art cities. With new event spaces, premium services, and immersive itineraries, the partnership with Piedmont brings together sea and mountains in a more sustainable and innovative vision.

CAMPANIA


Castello Aragonese Baia BacoliCastello Aragonese Baia Bacoli

Campania is more than a destination - it’s an experience to be savored. From the iconic coastlines of the Sorrento and Amalfi peninsulas to the charming villages of Cilento, from the islands of Capri, Ischia, and Procida to the Campi Flegrei, and from Irpinia to the Sannio and Matese regions, every part of the region offers unique settings for meetings and congresses. Naples, Caserta, Salerno, and other art cities host events against a backdrop of cultural heritage, innovation, and authentic local atmospheres, turning every occasion into a truly memorable experience.

PIEDMONT



Isola Bella, Lake Maggiore — ph credits: Visit Piemonte Getty ImagesIsola Bella, Lake Maggiore — ph credits: Visit Piemonte Getty Images

Piedmont will bring a world-class range of tourism products to IBTM 2025, featuring sustainable and accessible ideas with strong appeal: a UNESCO heritage made of 16 Royal Residences, 7 Sacred Mounts, and the wine landscapes of Langhe-Roero, and Monferrato. The region also offers a rich variety of MICE and wedding proposals, shopping and major international events, as well as year-round outdoor and sports experiences set in landscapes of extraordinary biodiversity. 

For more information: http://www.visitpiemonte.com



PUGLIA

 


Ostuni Bleisure Meeting in a Masseria - ph credits Gaetano GiordanoOstuni Bleisure Meeting in a Masseria - ph credits Gaetano Giordano

Puglia is taking part in IBTM Barcelona 2025 with 10 operators specializing in the MICE sector, spanning destinations from the Gargano to Salento and including over 250 hotels and venues with a total turnover of approximately €400 million. With 900 kilometres of coastline, modern facilities, and a strong regional brand, Puglia hosts some 5,000 events annually across medicine, science and technology, trade, tourism, and food and wine.

SICILY



Teatro Antico in Taormina - ph credits: Sicilian Region ArchiveTeatro Antico in Taormina - ph credits: Sicilian Region Archive

Sicily continues to stand out as one of Europe’s most attractive destinations for business and MICE tourism. With growing international connections, modern conference centers, and unique venues, the island combines excellent infrastructure with genuine hospitality. Sicily is a place where innovation, efficiency, and beauty blend, turning every event into a truly valuable experience for businesses.

ibtm enit

Websites:
https://www.italia.it/en
 
Social Networks: 
Linkedin

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Published in MICE & Events

Destination Verona Garda is launching free weekends until December 2025.

The 2025 Winter Olympics and Paralympics in Verona

Verona will be the protagonist of the next Winter Olympic Games, with the closing ceremony of the Winter Olympics scheduled for 22 February 2026, and the opening ceremony of the Winter Paralympics both in the famous Arena of Verona. 

A free experiential offer, valid to December

The Destination Verona & Garda Foundation has launched “Towards the 2026 Milan-Cortina Olympics, using sport and wellness as a lever of attractiveness for Verona and its area brands, co-financed with resources from the 2025 National Tourism Fund and promoted by the Veneto Region. This a free experiential offer, valid from October to December 2025, consists of a minimum of ten weekends of sports, wellness and outdoor themed experiences, completely free of charge for Italians and international tourists staying in Verona. experiences range from cycle-tourism to trekking, from slow movement practices in the open air to sensory immersions, alongside food and wine tastings in vineyards.

“An invitation to enjoy authentic, accessible and inclusive experiences”

Each weekend will combine physical activities with the authentic discovery of the Verona area. The President of Destination Verona Garda, Paolo Artelio, explained: ‘With this initiative we want to make Verona and its area brands a living stage of the Olympic spirit, where sport, wellness, and sustainability become instruments of discovery and connection with the destination.  The free weekends are an invitation to enjoy authentic, accessible and inclusive experiences that enhance our identity and project it at an international level in view of the 2026 Games.” 

Bookings only online

“Bookings will be directly through the Destination Management System for this, our first experiment of what will become the marketing model of a product for Verona and its area brands.” The experiential offer covers Verona and its four area brands: Lessinia, Soave Est-Veronese, Pianura dei Dogi and Valpolicella. Bookings must be made on the Visit Verona Garda - My Special Needs platform by selecting “Ignite the Olympic spirit,” which contains all the free weekend experiences.   

Published in Tour operator

Turin Airport's winter 2025-26, which promises to be the largest ever in terms of seats on offer, is connected to 20 countries.

Ryanair r will add a third based aircraft 

With 12 new routes, 7 new destinations and 15 destinations - 8 of which international – and a strong increase in frequencies, the Piedmont airport is a strategic benchmark for winter tourism and connectivity in the North-West of Italy. The new winter season brings the third Ryanair aircraft on base, an investment that allows the boosting of frequencies on many routes already served, and the opening of the new flights from Liverpool as well as the confirmation of the flight from Pescaras for the entire winter season.

New Wizz Air flights from Sofia and Budapest 

On 28 October Wizz Air will inaugurate the new flights from Sofia and Budapest, while from 13 December the new route from Chisinau, also operated by FlyOne will start. Then Bucharest will be connected by the new Wizz Air flights from Baneasa airportin addition to the Otopeni Airport services.

turin airport 1

Many fights are for winter sports travellers

Turin Airport confirms its vocation as a gateway to the Alps, with a constantly growing network of flights dedicated to skiers. In addition to the aforementioned flights from Liverpool, there is the new entry of Aer Lingus, which from 20 December will connect Dublin and Turin up to twice a week. Also new for the ski season is the SAS flight from Copenhagen, as well as the well-established British, Irish and northern European flights that include Edinburgh, Manchester, Birmingham, Bristol, London Luton, Belfast, Shannon and Warsaw. And during the Christmas holidays, the Sharm el Sheikh flights operated by Neos will also be operational.

Many new BA, Ryan Air and Wizz Air flights 

The 2025/2026 winter season will also be marked by a sharp increase in frequencies to many destinations. British Airways will increase flights from London Gatwick, while Ryanair will boost connections from Charleroi, Copenhagen, London Stansted, Madrid, Malta, Marrakech, Porto and Seville, and Wizz Air those from Tirana. In addition, two weekly flights from Paris Orly operated by Volotea will be in operation this winter.

Published in Transportation

The renovation of Genoa airport is progressing at full speed, with the opeing of a new Rent-a-Car area.

The Rent-a-car companies are now closer to the car parks

The new area is the result of a €12.6 million investment that will make the Colombo an entirely modernized airport by 2026. In the last few days, the new area dedicated to car rental on the arrivals floor of the air terminal went into operation. On some 300 sqm, it is a modern and bright common waiting room, with seats and flight information, with nine rent-a-car company desks. Moving the rent-a-car companies to the new hall, closer to the car parks, will allow the current arrivals area to be expanded and refurbished, providing more space for passengers and related services.

A new VIP lounge for departing passengers

The construction of the new hall is the first of the next steps in the modernization of the current terminal, which will include: by the end of March 2026, new bar/restaurant points, located respectively on the departures floor - check-in area - and in the domestic/commuter boarding lounges, as well as the opening of the new VIP lounge dedicated exclusively to departing passengers on the upper floor and with a panoramic terrace.

New e-gates and waiting areas

By the end of April 2026 the new check-in line in the departures lounge (22), with self-service stations will be ready and by the end of June 2026 the boarding lounges for domestic and EU flights will be completely renovated. It will then be the turn of the international boarding lounges, with the installation of new border control stations, with the new e-gates automatic passport control gates, to speed up boarding procedures. In the course of 2026, the arrivals area will also be upgraded with a new bar and new waiting areas, and the border control area for arrivals, which will also be equipped with e-gates.

“After the restyling the airport will be in a new category”  

"At the end of the restyling Colombo will be in a new and more important category- says  president Enrico Musso. -We are investing in infrastructure, services and technology in order to face the competition from more established airports with optimism and the right ambition for growth.”  “The opening of the new car rental area represents a further step in the renovation process aimed at making Genoa Airport more welcoming and functional for passengers and attractive for companies,-  said general manager Francesco D'Amico.  

Published in Transportation

“For the Olympics we are focusing on quality tourism,” says Fabio Primerano of Federalberghi Lombardia.

Sports, food, wine and local traditions

A great opportunity, to be seized in the best possible way. But also a dangerous boomerang should the results turn out to be less than expected: the Milan-Cortina Winter Olympics, scheduled for February 2026, will allow eight destinations in three regions to shine a light on the excellence of their territory. Sports, food and wine, nature or linked to local traditions. “We can't wait for it to start,- says Fabio Primerano, president of Federalberghi Lombardia. -About 60% of the tickets to attend the competitions have already been sold and, taking into account that sometimes one ticket can correspond to several people, the number of visitors arriving in our country is estimated at between 3.5 and 4.5 million people.”

Visibility to be exploited on foreign markets

Important numbers, which have led operators to predict a demand that will be higher than the supply of beds, even if Primerano throws water on the fire: "The sell-out of some destinations such as Livigno or Bormio corresponds to a different trend in other areas. Milan, for example, is doing well, but I do not foresee a sell-out. However, we are all interested in quality tourism, which is fundamental for creating repeaters willing to return after the event. In addition, the media impact will be enormous and tourists from key markets such as North America or Northern Europe could put a trip on their calendar in the next few years'.

“In Milan…50% of rates are below €500”

Regarding the surge in hotel rates Primerano is categorical: “We must not look at the average price per room recorded during the period of the Olympics,- he explains, -but at the distribution curve of rates. In Milan alone, 50% of rates are below €500. Prices are settling down further and I foresee that by the end of October we will witness their “normalization.”

Published in Leisure

The Golfo dell'Isola, in western Liguria, is a tourist area with the towns of Spotorno, Noli, Bergeggi and Vezzi Portio. 

Safe waters and a biodiverse ecosystem

With a concentration of Blue Flag beaches, historical routes, outdoor sports and panoramas that are for year-round exploring, this part of Liguria has an impelling, identity-rich and heroic story to tell. The Golfo dell’Isola beaches all fly the Blue Flag and the Green Flag awards that attest to quality, safety and attention to families. The heart of this seascape is the Isola di Bergeggi Protected Marine Area, an ecosystem rich in biodiversity that can be explored on guided snorkelling, diving, kayaking and educational trails.  

Outdoor activities and sporting events

The Golfo dell’Isola is a reference destination for outdoor activities in Liguria. Trails, climbing walls, mountain bike trails and water activities make it a true open-air gym, and it is also a well-known trail running paradise. The Golfo dell’Isola Trail, a stage of the Golden Trail World Series, attracts athletes from all over Europe, as does Swim the Island, one of the leading open-water swimming competitions in Europe which is held every year in Bergeggi.  

From culture to agriculture 

Noli, an ancient Maritime Republic, has ancient towers, walls, the Castle of Monte Ursino and the Romanesque church of San Paragorio. Spotorno, which is a popular holiday resort, has long welcomed artists and writers with its churches, oratories and lively cultural life. Vezzi Portio tells the story of agricultural Liguria, with dry stone walls, rural paths and the Museum of the Territory and of Bees.  

Tasty local specialties and annual events 

The local cuisine reflects the landscape with products from the land and the sea, recipes handed down from generation to generation, and a focus on seasonality and sustainability. From salted anchovies to Ligurian-style rabbit, and from stuffed vegetables to inland goat cheeses, these are dishes that can still be found in the local osterias, farmsteads and on the menus of the best restaurants in the Gulf. The Gulf hosts many year-round sporting events such as the Golfo dell'Isola Trail and Swim the Island, as well as cultural events such as the Bergeggi MareFest, Festival of the Wind, Moby Dick Festival, Witches Trail, Noli Music Festival, and many historical re-enactments and maritime activities for all ages.

Published in Cities & Regions

Figures from the ICCA (International Congress and Convention Association) show that in 2024 the global meetings industry registered over 11,000 international meetings worldwide; Europe welcomed 56% of these, Asia 18%, North America 10%, Latin America 8% India and Oceania both 3% and the Middle East 2% of the total. Meetings of this type are an economic catalyst for many cities and countries, from mature to emerging destinations, hosting medical (17%), technological (14%), scientific (13%), business (8%) and training (8%) congresses.

While the Catalonia region has a GDP growth of +3.6% (which is more than the +3.2% of Spain and even more than Europe which stands at +0.8%), Barcelona topped the world rating for the number of international meetings with 142 events in 2024, when it welcomed some 126,000 delegates and posted a turnover of US $ 360 million. Barcelona is followed in the rating by London, which with 105 meetings and over 79,000 delegates had an economic return of US$ 298 million. In third place we find Singapore where the GDP grew by 4.4% in 2024, and tourism and business events featured as key factors with 144 meetings, over 93,000 delegates and US$290 million.

The statistics also show that Rome and Milan are up there with the top destinations for MICE tourism.  In 2024 Rome hosted 114 major international meetings for over 58,000 delegates, posting a turnover of USS 200 million. Milan, with 100 international meetings and over 80,000 delegates, had an economic return of USS 237 million. However, the direct economic impact of MICE on a destination is only the tip of the iceberg. 20% of the total value is also made up of knowledge exchange, innovation, internationalization and the social impact.

In 2024, Italy played a leading role with 635 international meetings, confirming its position as European leader and second worldwide, just behind the United States, which hosted 709 meetings. Among the Italian cities. Rome with its 114 meetings is in 9th place in the world ratings and Milan stands out in terms of the average number of participants (803) in third position after Dubai (899) and Barcelona (886).

The meetings industry continues to assert itself as a rapidly expanding driver of economic growth, as shown by the data that emerged from a recent survey conducted by ENIT in cooperation with the Università Cattolica. The MICE sector shows a lively investment trend, with as many as 77.3% of the 450 facilities surveyed planning upgrades for 2024. Among the most active are conference centres (85.7%), historical residences (85.0%), alternative spaces (83.3%) and congress and exhibition centres (82.4%). Investment priorities in 2023 were mainly the upgrading of venues (57.7%), professional training (52.1%) upgrading audio-visual technologies (46.6%) and promotion strategies (42.0%).

From its Alpine peaks to its Mediterranean coasts Italy stands out as one of the most popular destinations for corporate events, congresses and incentive trips. The wealth and variety of locations available - ranging from prestigious hotels and contemporary properties to historical residences, castles and creative spaces - make it possible to tailor customized experiences that enhance great art cities, charming small towns and spectacular natural landscapes.

This versatility makes Italy competitive compared to more established international destinations for the excellence of its services and a constant drive for innovation. Italian conference centres, often located in fascinating architectural and natural settings, offer an immersive experience that interweaves the event with the local cultural heritage, turning each occasion into an unforgettable experience.

A further element of attractiveness is the bleisure phenomenon which combines professional needs with personal pleasure. More and more MICE event participants are choosing to extend their stay to explore the local area, taking advantage of Italy's artistic beauty, natural landscapes and culinary excellence. This trend underscores Italy’s role as a prime destination, combining business opportunities with exceptional experiential travel.

Published in MICE & Events

RX’s World Travel Market London today announced that Chris Carter-Chapman has been named as the new Event Director of WTM London, the world’s most influential travel and tourism event. The annual WTM London event returns to Excel London on 4-6 November, 2025.

Chris is an accomplished business leader, having worked in the media and events industries in a variety of sectors over the past 15 years. He has held several senior roles including as Head of Content, Commercial Director and Event Director, with experience of launching and running events across Europe, North America and South America.

Chris joins WTM London after almost five years at event specialist Intelligence Squared and, before that, as Event Director at Centaur Media.  At Centaur, Carter-Chapman oversaw the marketing portfolio which included responsibility for two large-scale events – the Festival of Marketing and Marketing Week Live – as well as several one-day events.

He has been appointed to the role previously held by Juliette Losardo, following her transition to RX Arabia. In this capacity, Chris will report directly to Jonathan Heastie, Travel Portfolio Director at RX UK.

Chris’ appointment also comes as Excel London celebrates its 25th anniversary – and becomes the largest fully integrated venue in Europe as it completes an additional 25,000sqm expansion.

Heastie said: “I am excited to announce Chris’ appointment as we work towards WTM London 2025 – which marks 45 years since our first WTM in 1980. He has a very successful track record in running B2B trade shows and conferences – and his achievements show that he has the commercial and management skills to lead the WTM London team as the tourism and travel sector goes from strength to strength.

“I look forward to working with him and the team to build on the growth and success we saw in 2024 – and deliver an outstanding WTM London 2025.”

Chris added: “I am delighted to be joining RX as the new Event Director for WTM London at what is an exciting point in its evolution. As the world’s most influential travel event, WTM plays a vital role in the lives of travel industry professionals across the globe.

“I am acutely aware of the immense responsibility that comes with leading an event of WTM’s stature and the significant potential it holds for continued growth.

At RX, we place a strong emphasis on delivering value to our customers.  We are constantly listening to our event partners and attendees to ensure that every aspect of WTM London 2025 is tailored to meet their needs and objectives. Our venue – and the opportunities it offers – is a key part of this.

“Excel London’s latest phase of expansion will make it the largest integrated event space in Europe, enabling us to host WTM on a scale not seen before.

“WTM London is an opportunity to celebrate global travel as a force for good and to exchange ideas on the next steps in our collective journey towards sustainable, experience-led tourism – a journey that is more important than ever in today’s complex and evolving international landscape. I am deeply privileged to be able to play a role in making this vision a reality.”

Published in MICE & Events
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