fbpx

Avis First, the new concierge service at Rome Fiumicino airport

By Monday, 22 December 2025 08:51

Avis Budget Group has announced the European debut of Avis First, the premium service designed to revolutionise the car rental experience in airports.

No more queues on arrival in the airport

From 22 October Rome Fiumicino, Geneva and Zurich Kloten airports, Avis First has eliminated queues and waits, offering an exclusive and personalized journey from the moment of arrival, and the service will soon be activated in other locations. Avis First introduces a true concierge-style service: travellers are greeted directly at arrivals by a dedicated Avis representative, who personally escorts them to their premium BMW - a sophisticated 3, 4 or 5 Series, or a luxurious and versatile X3 or X5 SUV - parked a short walk from the terminal. This tailor-made service ensures an immediate and stress-free transition from plane to car, allowing customers to skip the traditional rental counters altogether.

“We have taken an increasingly customer-centric approach”

"At Avis Budget Group we have embarked on an ambitious transformation path. Our goal is to redefine the car rental industry through innovation, with an increasingly customer-centric approach,- said √ Anna Pawlak-Kuliga. -We want to give our customers back their valuable time and take the entire travel experience to the next level.” "Avis First is not just an upgrade. It is a completely new way of thinking about the beginning and end of a journey for those seeking a premium experience,- adds James Adams, vp chief commercial officer, international. - We have listened to our customers and created a service that offers unprecedented convenience and peace of mind.”

An Avis contact person welcomes travellers at arrivals

Key benefits of the Avis First experience include: a personalized concierge service: a dedicated Avis contact person welcomes travellers at arrivals and escorts them directly to the vehicle; Bmw Premium model guarantee: the service ensures the availability of a BMW Premium model, selected for comfort, style and performance and simplified return: the return process allows the vehicle to be left in a dedicated area near departures, simply handing over the keys to an attendant. 

Avis' commitment to innovating premium travel 

Furthermore there is dedicated support: the service includes access to a priority phone line and an app-based communication system for booking and collection management, to ensure maximum rental control and convenience. (Avis on app store and Avis on Google Play), and there is no refuelling obligation: travellers are not required to fill up their car before returning it. Refuelling is handled by Avis at a cost equal to the market price of fuel. Rapid expansion is planned for Avis First, coming to additional European and global locations starting next year, confirming Avis' commitment to innovating the premium travel industry.

Image

Latest Video

Welcome to Canavese
Video

Welcome to Canavese

Welcome to Canavese, an unexpected corner of Piedmont where …

255
Welcome to Canavese
Video

Welcome to Canavese

Welcome to Canavese, an unexpected corner of Piedmont where …

255
© 2021 Travel Open Day Srl | All Rights Reserved. - P.IVA IT13119651001