Italy continues to captivate American travelers, cementing its position as a top international destination with increased international flights, roots tourism and hidden gems.
The allure of Italy remains unmatched
For 2025 Italy for the American market seems it is already surpassing evergreens like Greece, Bali, Costa Rica, and Japan. It’s all about the allure of Italy which remains unmatched, with its sun-drenched beaches, history, culture, and gastronomy.A growing trend fueling this surge is "roots travel," with more Americans seeking deeper connections to their ancestral heritage. Recognizing this, Italy dedicated last year as the "Year of Italian Roots in the World.”
Lesser-known destinations are drawing travellers
An increasing number of trans-Atlantic travelers are also opting for lesser-known destinations to escape the crowds. Venice and the Cinque Terre are, of course, on everyone’s list (and that’s just the problem), but hidden gems like the little town of Bolgheri, with its enchanting vineyards and old-world charm, are quickly becoming must-visit spots for those looking for an authentic Italian experience. 
US carriers are adding new flights
Enhanced air connectivity is further boosting Italy’s appeal. American Airlines is only one of the many carriers expanding its non-stop routes to major hubs like Rome and Milan, in fact this summer will see AA’s most extensive operations to Italy in its history. These additional direct flights are making it easier than ever for U.S. travelers to experience La Dolce Vita without the hassle of multiple connections.
The ETIAS requirement is simple with a minimum fee
While accessibility is improving, new travel requirements are on the horizon. Beginning in mid-2025, American visitors to Italy will need to complete the European Travel Information and Authorization System (ETIAS) process before arrival. But the online application is simple, with quick approval and only a nominal fee, ensuring a seamless transition for U.S. tourists eager to explore Italy’s rich offerings. 
Rome
2025 will be another record-breaking year
Italy is on track for yet another record-breaking year in tourism. In 2024, an estimated 62.2 million international visitors were drawn by the country's rich history, breathtaking landscapes, and world-renowned cuisine. This surge in tourism is expected to continue in this, the Holy Jubilee Year, bringing an unprecedented influx of travelers to Rome – projections are for some 35 million visitors – and making 2025 another standout year for Italian tourism.
