Opera Home Tour combines property viewings with experiential tourism in Piedmont’s Langhe, Roero and Monferrato areas.
A dual certification as a tour leader and estate agent
Opera Home Tour’s owner Ivana Cravero is the only operator in Italy with a dual certification as a tour leader and estate agent. Specialized in tailor-made property tours for high-spending international clients interested in purchasing property in Piedmont, the project, developed by Opera Immobiliare is in collaboration with the tour operator Somewhere. It is aimed exclusively at foreign buyers through tailor-made packages that combine property viewings with tourist experiences in the Piedmont region. “Many houses in certain areas were only being approached by foreign clients, so I came up with the idea of creating this project to combine tourism with property viewings and the purchase of a property in the area,” says Ivana Cravero.
Targetting foreign markets
Opera Home Tour is aimed at an international clientele mainly from Germany, Belgium, the Netherlands, the United States and Northern European countries, with growing interest also from the Australian market. The preferred destinations are the Langhe, Roero and Monferrato areas, as well as Lake Maggiore. “Tours last 4-5 days and are designed exclusively for couples or groups of 4-5 people. They are customized and include property visits combined with food and wine experiences, cooking classes and tastings at local wineries,” explains Cravero.
Integrated after-sales services
Opera Immobiliare, which has offices in Turin and Alba, aims to accompany the client on a journey that continues even after a sale with a post-purchase assistance service. This covers legal aspects, bureaucratic procedure like utility transfers, opening bank accounts and citizenship applications and, for those buying for investment purposes, short-term rental management. Opera Home Tour communicates through Facebook and Instagram in English and on www.operaimmobiliare.eu with the aim of gradually expanding the project from the Piedmont area to the whole of Italy.
