Icon Collection closes 2025 with solid results and looks ahead to 2026 with consolidation and development in the luxury segment.

A 5% growth at group level in 2025

“Turnover for 2025 stands at €20 million, with 5% growth at group level, skewed towards our luxury target companies, confirming that we are on the right path towards excellence, the development of new high-end products and the refinement of standards,” says Federico Ficcanterri, CEO of Icon Collection.

The Sense Experience Resort

Properties with a strong international focus

2026 is focused on the 5-star luxury segment with The Sense Experience Resort repositioned in the 5-star segment, and Park Hotel Marinetta - two properties with a strong international focus and a customer base of over 45% from DACH countries. “2026 will be a year of consolidation for the commercial development of The Sense Experience Resort in the 5-star luxury segment, both in terms of key market players and in terms of product,” explains Ficcanterri.  

Antico Podere San Francesco

“New suites and apartments for Antico Podere San Francesco” 

At the same time, the group is upgrading the Antico Podere San Francesco from a residence to a high-end resort: ‘The heart of the renovation will be the creation of 13 new units, including suites, apartments and rooms, designed to offer comfort, privacy and communication with the outside world,” explains the CEO. The project is part of a four-year development plan from 2027 to 2029 that envisages further expansion with new units, a spa, gym, conference room and restaurant, boosting the property's positioning in the experiential luxury segment. The upgrade to 5-star luxury of The Sense Experience Resort, completed in 2025, generated a 10% increase in ADR, with an expected increase of more than 40% at the end of the project. 

Park Hotel Marinetta

Sustainability remains a strategic pillar 

The Group continues to invest in human capital through training and consulting programmes while sustainability remains a strategic pillar and the Icon Collection is also assessing new development and acquisition opportunities in cities such as Turin and Bologna. For information: www.iconcollection.it

The 5-star family hotel Familiamus is unveiling three new family suites, expanding its accommodation offering.

Spacious suites with all amenities

The new suites, Harmony, Dreams and Wonder, join the 70 family rooms already available at the hotel. The 58sqm Harmony suite features direct access to the garden, a master bedroom with an extra-large bed, a children’s bedroom and a panoramic terrace. The 60sqm Dreams suite includes a lounge area in addition to the sleeping quarters. Wonder is the most spacious accommodation: covering 125sqm; it comprises a master bedroom with en-suite bathroom and walk-in wardrobe, three children’s bedrooms with a bathroom, an additional guest bathroom, and a living area with a kitchen and lounge.

A family-friendly designer hotel 

The property is located in Maranza, surrounded by the Alpine landscape of South Tyrol, with views stretching from the Sciliar massif to the Rocca dei Baranci, and is an ideal starting point for exploring the Gitschberg Jochtal area. The hotel, following the slope’s contours, blends seamlessly into the surrounding landscape and is built from wood and local stone, with large windows ensuring plenty of natural light. This designer family hotel combines elegance and comfort with family-friendly, playful features, evident even in the connections between the different floors, which can also be accessed via spectacular tube slides – a fun alternative for both adults and children.

A family wellness area and kids' club 

The top floor features a panoramic terrace with an infinity pool, a hot tub and a panoramic swimming pool. The hotel features a Family Wellness area with swimming pools, slides, a family sauna and relaxation areas with extra-large armchairs and a snack bar. For children, the Magolix Club offers creative workshops and sports activities in the gym or outdoors, as well as the Ninja-Starrior obstacle course and a climbing wall. The property is CasaClima certified for its commitment to reducing energy consumption per square metre and the use of renewable energy sources.

The Palazzone estate features wine, hospitality and authentic experiences in the heart of Umbria

A wine estate with a boutique hotel

Among the most representative wineries in the Umbrian region, Palazzone stands out as an estate offering wine tourism activities and hospitality of great historical, artistic and oenological value. The winery has been operating for forty years in the Orvieto area, producing award-winning wines and offering experiences and accommodation in elegant suites at the Locanda Palazzone boutique hotel.

Five suites and two apartments in the countryside

The accommodation is a historic medieval residence situated not far from Rocca Ripesena, in the north-west of Orvieto, on a hill in the open Umbrian countryside, surrounded by its vineyards, and has five suites and two apartments. With a garden and swimming pool, Locanda Palazzone also has  a panoramic terrace overlooking the vineyards, the rolling hills and the tuff cliff of the city of Orvieto.The wine bar is a space dedicated to discovering the wines produced, and there are tours of the Etruscan tuff cave, exploring the history of the area and the Palazzone estate with food and wine tasting experiences and explorations of the ancient cave where Musco wine is produced.

A cookery school and truffle hunting

For groups of two to fifteen guests, the cookery school is an immersive experience running from the afternoon through to dinner, when the chef cooks the food prepared earlier, which is then be paired with wines and is reserved for guests staying at the Locanda and is available on booking. Another unique offering is the truffle hunt, available by booking all year round (except for parts of April, May and September) and including a truffle-based lunch with selected wines. There is no shortage of opportunities for relaxation and wellness, with yoga and Pilates sessions, as well as rejuvenating massages and for cycling enthusiasts, bike and e-bike hire is available.  Locanda Palazzone is also a convenient base for quick trips to art cities such as Perugia, Assisi and Spoleto, while nearby Orvieto is one of Umbria’s most beautiful cities, with Etruscan origins and over three thousand years of history. 

A weekend in Frascati in the Roman Hills with a volcanic wine experience. 

Wine cellars carved into volcanic rock

Just south of Rome, the Roman Hulls, which Romans call the Castelli Romani, offer an easy and rewarding escape from the city. Among their many little towns, Frascati stands out for a tradition that is both distinctive and easy to experience: eating and drinking in historic wine cellars carved into volcanic rock. 

Informal meals and local specialties

Dug into tufa stone, these cellars, many of which belong to local wineries and vineyards that produce Frascati’s famous white wines, maintain a naturally cool temperature and a simple, functional atmosphere. Meals are communal (often at shared tables) and informal, built around local dishes – a must-try is the local porchetta roast sucking pig - with seasonal produce and of course the local Frascati wine in typical local settings where the eating and drinking are unhurried and social.

Frascati is compact and largely walkable

Reaching Frascati is easy with frequent regional trains that connect Rome’s Termini station with the town in about 30 minutes, making it suitable for both day trips and overnight stays. By car, the journey is equally manageable, while the town itself is compact and largely walkable. Once there, visitors can move easily between the historic centre, viewpoints, and the nearby countryside without needing complex planning. 

 

A relaxing slow-paced weekend

An ideal and very typical weekend in Frascati naturally centres on Saturday lunch, with time before and after to explore at a slow pace. The historic centre has cafés and small bakeries, as well as the famous wine cellars, with quiet streets leading to views over the surrounding hills. Afternoons lend themselves to short walks or time spent outdoors, while evenings are low-key and local, which means more convivial eating and wine tastings. Sunday can be kept simple, with a late breakfast, and a final stroll, before an easy return to Rome. For information: https://www.comune.frascati.rm.it

Touring Italy has established itself for reliability and quality in the high-end tourist transport market.

Touring Italy is based in Naples 

Operating in the chauffeur-driven car and coach hire sector since 2014, it is based in the province of Naples and has a well-established network of partners across the country. Boasting a clientele predominantly of leisure travellers from North America and Australia, the cruise excursion segment now one of its main business drivers.

All the vehicles are Mercedes-Benz models

The vehicles available, all Mercedes-Benz models, are new or recently acquired, comfortable and equipped with Wi-Fi, customizable on-board services and a qualified team of certified drivers and tour guides.  “We are always available for our customers, whether via email or instant messaging. We respond quickly to every enquiry and do everything without chatbots: I handle it personally,” says Roberto D’Alessandro, founder and owner of Touring Italy.  The “Small Group Tour Amalfi Coast” is one of the flagship offerings: a day trip of around seven hours shared by a maximum of 12 passengers, departing from the ports of Naples, Salerno and Sorrento, with considerable flexibility in the itinerary. 

Creating a partnership with a major US player

“Tourism is a fragile industry in the face of wars and energy crises, yet at the same time robust in terms of turnover and the number of people involved,” says D’Alessandro. At present, he adds, the situation remains under control, and no cancellations have been reported. “We plan to permanently station a Sprinter in Civitavecchia, the country’s main cruise hub,” says D'Alessandro who adds they have recently committed to creating an important partnership with a major American player.

The InterContinental Rome Ambasciatori Palace celebrates Easter with a blend of fine dining and wellness. 

Easter lunch and wellness

Located on Via Veneto in the heart of Rome, the InterContinental Rome Ambasciatori Palace marks the festive season with a programme featuring an Easter lunch and a chocolate-themed relaxation session at the hotel’s wellness centre.

A lavish selection of Easter desserts

The highlight is the lunch on Sunday 5 April, curated by VICI Bistrot & Ristorante, where Italian tradition is reimagined by Chef Marco Ciccotelli, ranging from the classic menu to vegetarian dishes and options for children. Highlights among the main courses include puff pastry with green asparagus, soft-boiled egg and Bernese sauce, meat cannelloni and “cacio e ova” lamb chops, as well as a lavish selection of Easter desserts including “colomba,” Neapolitan “pastiera” and chocolate eggs. The hotel’s wellness centre, open daily to both hotel guests and the general public, offers a range of chocolate-themed treatments: from nourishing and antioxidant cocoa body massages to facial treatments with chocolate masks, right through to couples’ massages with chocolate candles.

Special Easter patisserie 

The Roman patisserie Maison Lafè has created a special Easter egg and also a small artistic chocolate installation on display inside the restaurant. Master artisan Salvo Leanza will present a ricotta and sour cherry Easter colomba, the star of the Easter lunch, which will also be served to guests at breakfast, lunch and dinner from 4 to 6 April.

For information: https://rome.intercontinental.com     

A weekend in Frascati in the Roman Hills with a volcanic wine experience.  

Wine cellars carved into volcanic rock

Just south of Rome, the Roman Hulls, which Romans call the Castelli Romani, offer an easy and rewarding escape from the city. Among their many little towns, Frascati stands out for a tradition that is both distinctive and easy to experience: eating and drinking in historic wine cellars carved into volcanic rock. 

Informal meals and local specialties

Dug into tufa stone, these cellars, many of which belong to local wineries and vineyards that produce Frascati’s famous white wines, maintain a naturally cool temperature and a simple, functional atmosphere. Meals are communal (often at shared tables) and informal, built around local dishes – a must-try is the local porchetta roast sucking pig - with seasonal produce and of course the local Frascati wine in typical local settings where the eating and drinking are unhurried and social.

Frascati is compact and largely walkable

Reaching Frascati is easy with frequent regional trains that connect Rome’s Termini station with the town in about 30 minutes, making it suitable for both day trips and overnight stays. By car, the journey is equally manageable, while the town itself is compact and largely walkable. Once there, visitors can move easily between the historic centre, viewpoints, and the nearby countryside without needing complex planning.  

A relaxing slow-paced weekend

An ideal and very typical weekend in Frascati naturally centres on Saturday lunch, with time before and after to explore at a slow pace. The historic centre has cafés and small bakeries, as well as the famous wine cellars, with quiet streets leading to views over the surrounding hills. Afternoons lend themselves to short walks or time spent outdoors, while evenings are low-key and local, which means more convivial eating and wine tastings. Sunday can be kept simple, with a late breakfast, and a final stroll, before an easy return to Rome. For information: https://www.comune.frascati.rm.it

From 1 to 30 April, the town of Lana in South Tyrol will once again host “Lana in Fiore” to celebrate the arrival of spring. 

The event starts with a daffodil tour on 1 April

With tastings, workshops, traditions and walks in the blossoming countryside, this edition debuts the Tour in giallo (Yellow Tour), scheduled for Wednesday 1 April from 2pm to 5.30pm. This is a guided walk to the Heidereggerhof farm to admire around 200,000 daffodils in bloom and enjoy a snack at the Wieslerhof farmhouse restaurant.

A farmers’ market in the centre of Lana

One of the most eagerly awaited events is the Sapori del Maso farmers' market on Saturday 18 April from 9 a.m. to 5 p.m., which transforms the pedestrian centre of Lana into a food and wine trail with over 50 stands run by local producers. Here visitors can taste and purchase typical South Tyrolean products such as speck, cheese, aromatic herbs, wines, jams and spirits.

ph credits EMI MASSMER EMOTIONS

Farms will open their doors for visitors

On Sunday 26th April, from 10 a.m. to 6 p.m., during the Festa dei Masi in Fiore (Farmstead in Bloom Festival), eleven historic farmsteads in Lana, Foiana and Cermes will open their doors to visitors to showcase rural life and farming traditions, with walks, free shuttle buses, guided tours and entertainment for young and old alike. Then the Herb-Tasting Excursion in Foiana will take place on selected dates between 7 and 21 April from 10 a.m. to 2 p.m. and will include wild herb gathering and a tasting lunch to learn how to use them creatively in the kitchen.

credits: lanaregion.it Stefan Mahlknecht

Events featuring the region’s famous apples 

The Meli in Fiore (Apples in Flower) golf tournament is scheduled from 9 a.m. on Saturday 11 April and will be an opportunity to combine sport and nature. Participants will be able to enjoy South Tyrolean specialties based on wild herbs directly on the golf course and, at the end of the tournament, an aperitif on the terrace of the Gutshof restaurant. Also on Saturday 11 April, from 9.30 a.m. to 6 p.m., the Kränzelhof Gardens in Cermes, a village near Lana, will be dedicating an event to art and culture with the sculpture exhibition Donne (Women).

An apple sommelier will assist visitors 

On Thursday 16 April at the Callhof farm in Lana an apple sommelier will accompany visitors on a journey of discovery of the region's apples from 2:00 pm to 4:00 pm. Participants will taste them, learn how they are grown and discover the characteristics that differentiate one variety from another. The complete programme for Lana in Fiore can be viewed by downloading the PDF brochure from this link:  lanaregion.it

With the arrival of Easter and spring, the Island of Elba offers a calendar of excursions focusing on trekking, astro-tourism and culture.

Trekking, e-biking, walking and stargazing

Nature, history and local traditions will feature in the events organized by the Tuscan Archipelago National Park and local guides. From panoramic trekking to e-bike experiences, walks through pastures and stargazing along the Grande Traversata Elbana, this is the way to experience the island at a slow pace, in one of the most favourable periods of the year.

Volterraio Fortress

An e-bike excursion and an Easter trek

One of the first events on the programme is a guided e-bike excursion around the Porto Azzurro area, scheduled for Saturday 4 April and ending with a tasting of local products. On Sunday 5 April, there will be an Easter trek on the Enfola promontory, a route offering views of the island's northern coast and historical evidence linked to the Second World War. 

History and a walking tour

On Monday 6 April, Easter Monday, it will be possible to visit the Volterraio Fortress with a park guide, discovering one of the island's historical symbols overlooking the Gulf of Portoferraio. The visit takes place from 10:00 a.m. to 1:00 p.m. and no booking is required.  On Saturday 11 April, walk along one of the Via dell'Essenza trails with a trek from Fetovaia to the village of Seccheto, crossing Mediterranean scrub landscapes and stretches of the Costa del Sole.

Visiting a farm and stargazing

On Sunday 12 April, a nature walk and local agricultural activities are planned in Portoferraio, with a trek alongside a flock of sheep to discover the life of the animals and how a farm's zero-kilometre production develops. The experience ends with a snack based on typical local products. One of the most evocative initiatives is the night trek on the Grande Traversata Elbana scheduled for Saturday 18 April, during International Dark Sky Week, with stargazing through a telescope. The meeting point is at 9:00 p.m. at the Le Panche car park. 

An archaeological guided tour 

The calendar concludes on Saturday 25 April with a guided tour of the Villa Romana delle Grotte, an archaeological complex overlooking the harbour of Portoferraio and the stretch of sea between Piombino and Elba. The tour lasts two and a half hours and is free of charge on reservation.