Rome is at the centre of investments in the luxury segment as its tourism recovery is confirmed, according to data presented during Albergatore Day, an event organized by the Federalberghi Roma hotelier’s association.
The Eternal City accounts for over 20% of transactions
The data also sees new investments for tourism development emerging, marking the return of the Eternal City’s brand appeal. Capital invested in hospitality real estate transactions in Italy in 2022 totalled €1.29 billion (a sharp slowdown in the last quarter of the year prevented reaching 2021 levels. Ed.), with over 20% of this concentrated in Rome according to the World Capital Group. And the real estate scenario in the Eternal City is gathering momentum.
“Today Rome is the most interesting luxury segment market."
Among the most important new developments the reopening of the Grand Hotel de la Minerve stands out, with the restyling curated by Orient Express:
"The inauguration is scheduled for 2024, if we can avoid an overload of bureaucracy," said Gilda Cotzias of Real Estate & Construction Arsenale Group. "We are very proud to relaunch this historic property and are noticing that the brand demand for luxury is very high. Today Rome is the most interesting luxury market segment."
Rome’s first Nobu Hotel is to open on Via Veneto
Further evidence of Rome’s revival is confirmed by what will be the first Nobu Hotel in Italy: "For years we had been asked to relaunch Via Veneto and thought that the ideal brand would be Nobu - added the owner of the Nobu Hotel Roma & Nobu Restaurant Roma, Carlo Acampora -. We will open towards the end of 2023 and we are confident that the market is expanding."
Hilton opens La Lama in the EUR district
Hilton has opened the new Roma La Lama, with over 400 rooms, in the EUR district.
"After a few delays we will open the hotel by the summer of 2023 – said Hilton cluster general manager Paolo Bellè. - We have chosen EUR as it is a destination with great potential.”
Arrivals and overnights were both up over 2021
According to the final official findings of the Bilateral Tourism Board of Lazio (Ebtl) in 2022 total arrivals in the hotels and residences in Rome were 9,666,238, an increase of +245.22% over 2021 (and a recovery of 74.15% over 2019). Total overnights were 21,552,631, with an increase of +291.47% (and a recovery of 70.24% on 2019).
