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International demand drives Sardinia’s summer, but inflation is a concern

By Friday, 31 May 2024 10:05

The  Italian hospitality sector remains optimistic despite international instability and high inflation levels that are causing some concern. Sardinia, one of the traditional summer hotspots, continues to thrive. However there are noticeable shifts in consumer behaviour, with bookings tending to polarize between early bookings and undated options, while the traditional August peak is waning, giving way to a surge in demand for the shoulder months. 

Summing up Sardinia’s trends for the coming summer Paolo Manca, president of the Federalberghi Sardegna federation said “the year got off to a strong start, with increases of 25%-30% in bookings in January and February compared to the same period in 2023. They dropped a little in March, and in April they were more or less in line with last year. Then from 25 April things slowed down, but all in all we are still 15% above the levels of twelve months ago.” 

The demand from international tour operators, especially German companies, which had been somewhat sluggish in 2023, is now driving Sardinia’s growth, and domestic demand no longer seems to be focused exclusively on the month of August: “This is a significant trend, given that 90% of demand is domestic in August, while for the rest of the season 51% are international guests.” 

Rates remain a delicate issue: “I think they will more or less confirm last year's levels. The issue again is the month of August. Will demand hold up? And it is not just a question of prices.  Guests are looking at alternatives to the traditional peak weeks, also because of the revenue quota systems on our island's most famous beaches that will inevitably lead to a redistribution of the anthropic load.” 


Massimiliano SartiMassimiliano Sarti
Journalist

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