ItaliAbsolutely has rapidly established itself as an essential information platform for the international tourism industry, as a vital resource for understanding and effectively promoting Italy as a tourism destination.Establishing direct contact with international travel agents and tour operators is crucial for matching foreign demand with Italian supply. Attending B2B travel exhibitions, both in Italy and abroad, is a significant opportunity to achieve this goal.With its print and online channels, as well as fam trips organized for foreign buyers in Italy, italiAbsolutely promotes lesser known but highly appealing products and attractions to the international distribution network. This allows Italian travel service providers to connect with international buyers, supporting the joint creation of outstanding travel packages.
The participation of Travel Open Day S.r.l., the company that owns the Travel Quotidiano and ItaliAbsolutely trademarks, in BIT 2026, TTG Travel Experience 2026 and the forthcoming 2026 edition of World Travel Market is made possible by a grant of €15,240.00 awarded for each trade fair by the Lazio Region under the 2026 SME Internationalisation Voucher scheme, pursuant to Determination No. G13369 of 15 October 2025. The scheme forms part of the Lazio Regional ERDF Programme 2021–2027 and supports the participation of SMEs based in the region in international trade fairs, thereby facilitating access to foreign markets and promoting their internationalisation. Through its participation in these events, Travel Open Day S.r.l. promotes its publications and makes a tangible contribution to keeping market participants informed and up to date on developments and trends in international tourism. These trade fairs provide a valuable forum for establishing new business relationships and entering into agreements aimed at supporting the promotion of international tourism.
