Vivara Viaggi has linked its name to one of the most iconic experiences in Emilia Romagna: a visit to the Ferrari Museums.
Specialized in Ferrari museum visits
Located in Maranello and Modena, these two museums are the starting point for discovering a region rich in tourist attractions. “Our travel agency was founded 15 years ago specialized in services dedicated to individuals, groups and incentives wanting to visit the Ferrari Museums, and also discover the region. We organize everything, from transfers to accommodation, to the experiences,” owner Fabio Fabbri told ItaliAbsolutely.
Foreign markets from the US to Eastern Europe
Vivara Viaggi operates from Bologna and Maranello and also caters to international markets. "Our collaboration with the Ferrari Museums accounts for about half our turnover. Among our most profitable markets the United States, Brazil and Europe, with Germany, France, Spain and Eastern Europe lead the way, with Emilia Romagna often being a stop on a more complex itinerary especially for long-haul markets.
“The future could not look more positive”
Our aim is to offer the museum visits as part of a complete package, which can include a shuttle service, hotel accommodation and the chance to discover the many appealing attractions of the Romagna Riviera. We took a chance on this business right from the start, buying buses, putting drivers on staff and structuring ourselves to respond to all types of customers. The results are rewarding us, and the prospects for the future could not look more positive.
