Rimini, which is on the hunt for new European and international visitors, has presented its new "Rimini 4 Seasons Collection. More than a city. More than a destination" campaign from VisitRimini.
Rimini is focusing on congresses and trade fairs
Figures show that in 2024 “Rimini and its province recorded 3.7 million arrivals, for 15 million overnight stays,- says Rimini municipal sport and culture councillor Michele Lari. -Of these 7.5 million just in the city; international arrivals, in particular, recorded a growth of +8%. The first 2025 figures are comforting: from January to August growth is +0.6% over 2024 and +10% over 2023. In the first half of the year alone, the increase is +6.1% over the same period last year. Numbers that highlight an ongoing deseasonalization, and the focus on new tourism targets: no longer just the seaside, but congresses and trade fairs linked to sport and culture".
“Foreign visitors at Infopoints even in October”
“There is a strong focus on foreign visitors, who in 2024 represented the “33-35% of the total number of visitors,- said Coralie Delaubert, VisitRimini destination manager. -And this summer, thanks also to the expansion of flights operating to and from Rimini airport - for example, we had as many as three airlines operating from London - the numbers have grown. As they have also from the Polish and Hungarian markets, alongside the historic German market. The numerous geo-localized promotions have given ample feedback, with many foreign visitors at our infopoints, even in October, which is a sign that the season has lengthened.”
Eyeing the US market for weddings, MICE and tourism
“We are thinking about moving beyond Europe and are aiming first and foremost at the US market which, we know, is very sensitive to Federico Fellini., an iconic Rimini figure. VisitRimini also has a tender from the Municipality for the management of civil ceremonies in municipal venues, so we are presenting ourselves as a wedding planner, a segment where there is very high potential. We want to be a benchmark for those who want to organize wedding, MICE or tourism events in our area. So the US can be a very important market for us.” Strong international visibility will be ensured on the occasion of Routes Europe, “scheduled from 13 to 15 May 2026, and a truly important opportunity to make Rimini known, while potentially increasing flights into Rimini airport.”
