Destination weddings continue to be one of the most dynamic segments of Italian tourism, and Rimini is strengthening its identity as an ideal destination.
Foreign and Italian weddings
Growth in the wedding sector is coming from both foreign couples and the domestic market. According to the new report by the Destination Wedding in Italy Observatory promoted by Italy for Weddings, a division of Convention Bureau Italia, in 2025, Italy hosted around 16,700 weddings for foreign couples (+9.8%), generating over €1.1 billion in turnover and more than 3 million overnight stays, with an average expenditure of €67,000 per event.
Destinations outside the mass tourism circuits
Alongside the international market, the domestic Destination Wedding market is also growing, i.e. weddings celebrated by Italian couples outside their region of residence: a segment that generated €369 million in turnover, with approximately 8,500 events and an average budget of €43,400. These figures confirm that weddings are now a strategic driver for the national tourism economy, capable of promoting areas, villages and destinations outside the mass tourism circuits.
May to September are the most popular months
In this scenario of structural growth, Rimini is also consolidating its position as a destination for civil and symbolic weddings. VisitRimini recorded over one hundred requests for information for ceremonies in the two-year period 2025-2026, with approximately one in four requests being finalized and a significant concentration of ceremonies in the months from May to September.
Rimini is adding new municipal venues
Each year an average of thirty ceremonies, including weddings and civil partnerships, are managed in the various locations made available by the Municipality: Palazzo del Fulgor, Teatro Galli, Museo della Città, Palazzi dell'Arte Rimini, Palazzina Roma, Villa des Vergers, the Casa dei matrimoni al mare and the Grand Hotel. For 2026 VisitRimini is working with the municipal administration to increase the number of municipal venues available, with the aim of further strengthening the offer and the type of locations.
