The Rimini 4 Seasons Collection is the 2025-26 claim from VisitRimini.
A campaign beyond stereotypes
Rimini’s new campaign is a ‘courageous’ challenge that does away with traditional images of the destination to focus on graphics with a wink at fashion and the memory of the movie director Federico Fellini. “We aim at overcoming the stereotype of a Rimini linked to the seaside and to seasonality,- explains Coralie Delaubert, destination manager VisitRimini. -We are building a communication model that combines innovation, technology and strategic vision, to present Rimini as an authentic, dynamic destination that inspires and involves. Each image carries a simple message: Rimini surprises.”
“An unexpected, contemporay, international and even glamorous Rimini”
The campaign will position Rimini as one of the great international fashion and lifestyle brands, “telling of a city that is capable of evolving and telling its story with uncommon languages,- adds the Michele Lari councillor for sport and culture, -also in relation to an urban change that presents the city in an innovative and up-to-date way. This campaign is a new starting point, enhancing a destination that does not end with the summer, but extends to the four seasons.” Tomaso Perino, creativity & design manager of Italian Exhibition Group explains the "search for an elegant and essential visual language, showing a Rimini that is unexpected, contemporary, international and even glamorous.”
LEDs, totems and GOTVs
Planned with the Urban Vision Group media company on a network of 164 installations nationwide, the Rimini 4 Seasons Collection campaign starts with maxi urban LEDs in Rome and Milan and continues on totems and GoTVs, on the motorway network. Coloured icons intertwined with the letters of the word “Rimini” represent the six pillars of the city’s tourism offering - sea, nature, culture, sport, food & wine and wellness
