More international visitors, from Europe but also from overseas. The city of Rimini illustrated its new growth ambitions at the presentation of the campaign "Rimini 4 Seasons Collection. More than a city. More than a destination" from VisitRimini.
Figures show that in 2024 “Rimini and its province recorded 3.7 million arrivals and 15 million overnight stays,- said Rimini's municipal councillor for sport and culture, Michele Lari. Of these 7.5 million in the city alone, and international arrivals grew by 8%. The first figures for 2025 are comforting: from January to August growth is +0.6% compared to 2024 and +10% compared to 2023. In the first half of the year alone, it was +6.1% compared to the same period last year. The figures highlight a constant deseasonalization and a focus on new targets: not only the sea, but also congresses and trade fairs, linked to sport and culture."
There is a strong focus on foreign visitors, who in 2024 accounted for 33-35% of the total,’ sais destination manager of VisitRimini Coralie Delaubert. “And this summer, thanks also to the growing number of flights operating to Rimini airport - for example, as many as three airlines operating from London. Also from the Polish and Hungarian markets, in addition to the historic German market. The numerous geo-localized promotional initiatives have given ample feedback, with many foreign visitors at our infopoints, even in the month of October, which is a sure a sign that the season has lengthened.”
But Rimini is looking beyond Europe. “We are thinking about it, and first of all we are looking at the United States, a market that we know is very sensitive to Federico Fellini, who is an iconic Rimini figure. VisitRimini also has a municipality tender for the management of civil ceremonies in municipal venues so we are proposing ourselves as wedding planners, a segment with very high potential. We want to be a benchmark for organizing weddings, MICE and tourism.” High international visibility will be ensured in Rimini on the occasion of Routes Europe, “scheduled to take place from 13 to 15 May 2026, and a really important opportunity to make the area known and potentially increase the range of air connections.”
Mariella Cattaneo
Journalist
