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The Capital is experiencing an extraordinary season of renewal, with major urban regeneration projects reshaping its identity and empowering its competitivity on the international stage. Highlights include the Fori Project, which enhances the city’s archaeological heart, new waterfronts redefining the connections within the Tiber River and the sea, and the development of urban creative districts such as Ostiense-Marconi and Tor Vergata, which opens innovative and sustainable scenarios fin terms of events and investment attraction.
Alongside its state-of-the-art convention and exhibition hub, Rome offers a unique heritage of museums, neighborhoods, and major events that add great value to the MICE sector. From the culturally and historically priceless collections of the Capitoline Museums to the contemporary energy of the creative districts, and from global sporting events to the Roma Live calendar of music, art, and culture, every single happening and experience in Rome becomes an opportunity for networking and inspiration.
The city is also embracing innovation with tools such as the Digital Roma Pass, which integrates access to over 100 attractions and allows visitors to personalize and plan their experience with ease. This initiative reflects Rome’s commitment to providing cutting-edge, accessible, and sustainable services tailored to the needs of international travelers and event organizers.
With the strength of its cultural heritage, the dynamism of its regeneration projects, and the efficiency of its MICE offering, Rome claims its place as an international hub where business and culture merge flawlessly. A city capable of surprising and engaging, ready to welcome organizers and investors with extraordinary opportunities in a setting like no other.
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"We are extremely pleased to have assisted Fondazione Fiera Milano in another important hotel development operation – says Dario Leone, head of hospitality & leisure of Savills Italy. -Then there is the hotel being built in Viale Scarampo in the area adjacent to the MiCo Congress Centre and the CityLife district, which will contribute strategically to implementing the range of services within one of the main European exhibition centres and the most important in Italy. The project has registered strong interest both from operators wishing to consolidate their presence in Milan and others looking for new opportunities to establish themselves in one of Italy's leading tourist markets."
Mention “Sardinia,” and visions of sun-drenched beaches and secret coves, worthy of a thousand-and-one nights, spring to mind. The island-and-beach pairing is an enduring classic, its appeal constantly renewed and confirmed, and Cala Goloritzè, one of the “pearls” of Baunei in the Ogliastra region, made it to number one in the 2025 World's best 50 Beaches ranking. Enchanting scenery, both on the coast and inland, however, does not tell the whole story. Sardinia also boasts a fascinating history, partly shrouded in mystery, that has left unique legacies, such as the Nuragic Age. Recently the domus de Janas necropolis, dating back to the 4th-3rd millennium B.C., was declared a UNESCO World Heritage Site. A prestigious recognition that will be presented in Rome on 25-26 September at the World Tourism Event.
Sardinia’s millenary heritage is also expressed in the art of manufacturing, an extraordinary promotional vehicle that the Region of Sardinia will enhance with the relaunch of the ISOLA brand and the virtual showcase of artistic handicrafts. From knowledge to flavours: the island is home to good food and excellent wines which are one of the “secrets” of the Sardinians' elixir of life. Environment, well-being, sustainability, quality of life, food and wine and longevity, are all elements of irresistible allure with which Sardinia will make its mark on the international stage in 2026.
Tradition is identity. There are events that have been repeated identically for centuries, which have now become a major tourist attraction, and they are a key area of investment for the Sardinia Region and set to yield results in both the short and medium term. Efforts are underway to amplify the island’s early-year events, turning the spotlight on Sardinia and creating a compelling reason for travelers to set their sights on it. Starting with New Year's Eve then continuing with Carnival, or rather the many carnivals, because each town has its own, and on into Holy Week, when from Palm Sunday to Easter Monday it is possible to fully immerse oneself in engaging experiences. Then cone the island’s flagship events.
Protagonists of these events are cities such as Alghero, Cagliari, Nuoro, Olbia, Oristano and Sassari as well as smaller picturesque towns. Promotions in 2026 focus on a cluster of 15 certificates like the “Orange Flag” and “Italy's Most Beautiful Small Towns.” These small towns offer a glimpse of authentic Sardinia, where living memories tell stories of local knowledge and flavors, embodying a model of environmental, economic, and social sustainability, and celebrating the slow appreciation of both tangible and intangible heritage. The emblem of slow tourism is the Noi Camminiamo in Sardegna (We Walk in Sardinia) project, which has its highlight in the event at the beginning of October. The itineraries proposed for this 4th edition will highlight the walking tourism offerings for the upcoming year.
Slow tourism is one of the two players chosen to accompany the discovery of the territory. The other is active tourism. Sardinia is an “open-air gym” where enthusiasts practice their favourite outdoor activities in inimitable settings. After the successful campaigns of the last two years, in 2026 the island will once again be promoted as an outdoor hub. Direct marketing will be based on a series of itineraries taken from guidebooks produced by the Region. The programme will be enhanced by itineraries drawn also from newly released publications, expanding the portfolio to include archaeological and cultural trails, wine and culinary routes, walks, and charming village experiences. Finally 2026, The Year of Sardinian Emigration to Argentina, will see the feedback from the promotional activities carried out this year by the network of the nine Sardinian clubs in Argentina.
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Sheep are treasured companions to local farmers
The Schnals Valley embraced by towering Alpine peaks is just about 40 kilometers from the city of Merano, renowned for its thermal baths and elegant blend of Italian and Austrian cultures. In this valley sheep have been treasured companions to local farmers for centuries, offering vital support in the harsh mountain environment.
A 44-kilometre endurance test
Transhumance in the Schnals Valley is not merely a migration of animals; it is a spectacular journey steeped in history and culture. Each summer, at the dawn of the warm season, the shepherds guide over 4,000 sheep on an arduous trek from Italy to Vent, a village in the Ötztal Valley in neighbouring Austria. The route of approximately 44 kilometers climbs 3,200 meters in altitude, crossing mountain passes and glaciers and is an endurance test for both the shepherds and the sheep.
Visitors are welcome to join the event
By mid-September the flocks return to their native pastures in Italy, and this homecoming is celebrated with traditional festivities, where the valley’s restaurants serve local specialties and the sound of folk music fills the air. The 2025 transhumance sees two main returns: on Sunday, 7 September when some1,500 sheep will depart from Malga Rofenberg in Vent and arrive in Maso Corto between 3 and 4 p.m. The second return is planned for Saturday, September 13th, ending at Lake Vernago. Visitors are welcome to join this event, either by following the route from afar or by taking the Roter Kofel chairlift and glacier cable car, which open early to allow spectators to accompany the sheep on their final descent.
Where to stay in the Schnals Valley
The Smart Hotel Firn is a 3-stars in Madonna di Senales. From this hotel, hiking paths, alpine pastures and typical mountain huts are immediately accessible, and after a day outdoors or spent skiing, there is nothing better than a well-deserved break in the sauna or in the regenerating waters of the indoor pool. Another property is the Glacier Hotel Grawand which during the summer season is the ideal place for a good lunch with traditional dishes, and which, from 19 September 2025, will open its rooms to guests and athletes for the entire winter season.
“Finnair will operate to a total of eight cities in Italy”
Geoffrey Carrage, Finnair's Regional Manager Southern Europe, said, "With the addition of Florence and Catania to our summer 2026 schedule, Finnair will operate to a total of eight cities in Italy, demonstrating the strong commitment and confidence we place in this market. These new routes will offer passengers not only easier access to Finland's natural wonders during the summer season, but also convenient connections to our extensive global network in Northern Europe, Asia and North America through our efficient hub in Helsinki."
Two weekly flights to Florence and three to Catania
Operations on the Helsinki-Florence route include two flights per week, on Thursdays and Sundays (from 2 April to 18 October 2026) operated by a 100-seat Embraer 190. Catania will also be reachable from Helsinki with three flights per week, on Mondays, Wednesdays and Sundays (from 31 March to 21 October 2026) operated by Airbus A320s and A-319s.
A growing European network
During summer 2026, the Finnish carrier's Italian network will therefore include the cities of Rome, Milan, Naples, Venice, Verona and Bologna; in Spain to Madrid, Malaga, Alicante, Barcelona, Palma, Tenerife, Gran Canaria, Fuerteventura and Lanzarote on the Canary Islands; in Greece to Chania, Heraklion, Rhodes and Santorini.
The package is valid up to 2 November
Overlooking the splendid coastline between Mola di Bari and Monopoli, Masseria Auraterrae is just a few minutes from Polignano a Mare and Conversano. The “Discovering Secret Puglia, on the Move” package, which is valid up to 2 November, is designed for those who love to experience an area in an active and engaging way, without sacrificing comfort. It starts with a visit to Polignano a Mare, a picturesque town overlooking the Adriatic Sea. Cycling enthusiasts will particularly appreciate the e-bike tour through the rolling hills of the Valle d'Itria: a scenic ride through olive groves, authentic villages to discover ancient trulli and lamie houses, which are the true soul of rural Apulia.
Ph. Beatrice Pilotto
Trekking, e-biking and vintage car tours
There is trekking in the Parco delle Dune Costiere, a protected natural area rich in biodiversity, close to Fasano and Ostuni and walking a route that passes golden beaches, olive groves, ancient farmhouses and with glimpses of the turquoise sea, as well as the opportunity to taste olive oil produced by local farmers and explore the area by e-bike at sunset. The experience also includes an exclusive vintage car tour through vineyards and green countryside towards Alberobello, where the trulli, declared a UNESCO World Heritage Site, always amaze. To complete the journey there is a walk through the whitewashed alleyways of Ostuni, the famous White City a perfect way to explore the most authentic Puglia, at a slow pace but with a dynamic spirit.
Ph. Beatrice Pilotto
The secrets of Puglia’s cheese making
To experience authentic flavours and artisanal traditions there are two unmissable moments at a small family-run farm, where guests participate in a cheese-making workshop, discovering the secrets of Puglia’s organic cheese production and then enjoy a typical country lunch that includes local salami and capocollo. At AuraTerrae the art of extra virgin olive oil is explored with a guided tasting, followed by a zero-kilometre lunch that combines the flavours of the land and sea, according to the season.
A package with three nights and a host of activities
Masseria Auraterrae is the ideal place to take a regenerating break staying in historic converted rooms, indulging in sweet moments of wellbeing: from a dip in the elegant panoramic swimming pools, to relaxing in the open-air barrel sauna with views of nature and the sea. For those who like to keep active, there is a new panoramic fitness area with state-of-the-art equipment, ideal for working out in a private setting with a picturesque view. Valid until 2 November, the “Discovering Secret Puglia on the Move” package includes: three nights in BB, private daily transfers as per itinerary, a guided tour of Polignano a Mare, a vintage car tour in the Itria Valley countryside, a cheese-making workshop and light lunch in the Itria Valley, olive oil tasting with local food in the Itria Valley, a private bike tour in the Itria Valley, a trekking and private bike tour in the Coastal Dunes Park.

Castellabate is a charming hilltop town located in southern …
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Castellabate is a charming hilltop town located in southern …
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