Eataly is launching a new project using the slogan Eat, Shop and Learn.
Shopping, tastings and educational activities
The project offers companies a comprehensive food-centred experience "ranging from shopping to tasting and educational activities; in a setting where exceptional products, industry professionals and the highest-quality ingredients come together,” said Gabriele Belsito, Eataly’s general manager Europe. The manager was introducing the dedicated team of professionals who will offer experiential formats, catering services and team-building activities, promoting Eataly’s offering to the B2B market and businesses.
Eataly has long been active in the B2B market
Each project will be developed based on the client’s objectives, using a consultative approach that will allow for complete customization thanks to creativity, operational flexibility and organizational skills. Eataly has long been active in the B2B market, including bringing its expertise and brand directly to the client’s premises, and now wants to invest in its relationships with the companies that, over the years, have recognized the uniqueness of the experience it offers. "We create bespoke projects with businesses and professionals. From a dinner to a shop buyout, to gift packages, we always keep quality, the authenticity of the experience and the value of the relationships forged around the table, at the heart of what we do. Customers will be able to choose and purchase their bespoke experience directly on our website,” said Belsito. Eataly was founded in Turin in January 2007 and will soon celebrate its 20th anniversary. Over the course of these 20 years, it has developed a wealth of expertise based on two specific elements.
In-shop areas can be booked for events
The first is the importance of selecting raw ingredients: this is why the "Eataly alla Radice" - Italy from the Root brand was created, a project developed. The second element is the network of producers who have worked with the company since its inception. "Many of them are artisans personally involved in the creation of the food. Our products are their passion, so they take part in the events with great enthusiasm." Within Eataly areas can also be booked for events. In the colourful spaces of Eataly Milano Smeraldo, a number of examples were showcased of what can be achieved, both in Italy and abroad: from table settings to a dedicated corner for corporate gifts and Christmas hampers, from tastings to mixology experiences, to the most intriguing ideas where cheese becomes an exclusive gift with bespoke packaging. On the third floor of Eataly Milano Smeraldo, there is also a meeting room available for team-building sessions featuring show cooking or wine tasting.
