Cefalù is one of the most beautiful towns in Italy, and one of the most picturesque destinations in Sicily. Located on the northern coast, in a strategic position about an hour from Palermo, it has a millennial history.
Daniele Tumminello, mayor of Cefalu'
“Our identity and our image in the world is the Cathedral that dominates the old town, which in turn is dominated by the Madonie mountains, and we have been a UNESCO site since 2015,” says Cefalù’s mayor, Daniele Tumminello.
"The rest is obviously done by nature, and then there is the historical beauty of the city.” And also the warm welcome the townspeople reserve for visitors, which is something that dates back centuries, “but took on new meaning at the end of the 50s when the Club Med first opened. Last year we recorded 811, 000 overnights against 784,926 in 2019.”
Foreign tourism accounts for 63.7% of arrivals to Cefalù, with France and Germany in the lead and a significant presence of American, British and Swiss visitors, with Italians accounting for 36.3% per cent annually. “While many of our visitors use the city as a door to discover the surrounding area, being a port city Cefalù has a unique appeal and a wide range of accommodation of all levels, and currently we are investing in upgrading many facilities like the waterfront and adding new parking areas."
At the ITB Cefalù has been promoted through images, typical products, and brochures that tell of the history, places, and experiences that the city offers in terms of culture, nature, food and wine. The aim being, added mayor Tumminello, to consolidate the annual presence of Germans and other loyal visitors, while reaching out to conquer new international markets.
