Naples took top spot but Siracusa and Mantua were also among Italians’ most loved holiday search choices.
Basilicata and Umbria are growing in popularity
The study was carried out by Preply, the online language-learning platform, was based on searches for holiday destinations made by Italians, and started with the most popular regional choices. Both Basilicata and Umbria grew in popularity but were preceded by classic destinations such as Tuscany and Trentino, and by Italy’s two largest islands, Sicily and Sardinia.
Campania and Lazio were absent
Surprisingly both the Campania and Lazio regions were absent. The geographical distribution is also interesting, with a clear division between the north and south of the country: in the north Sardinia dominates, while in the south there is a lot of interest in Puglia.
Rome also absent, and Naples in the lead
The study continues with an analysis of the most searched Italian cities and with a surprise: the absence of Rome. With Siracusa, Mantua, Peschiera del Garda and Trieste occupying the last positions, Bologna and Florence were confirmed as timeless destinations. Second and third places went to the surprising Matera and Ortigia, with Naples leading in top position by a wide margin, thus allowing the capital of Campania to “avenge” the region's absence in the first, regional, ranking.
