ItaliAbsolutely, together with the Municipality of Reggio Calabria, recently hosted the fam trip "Unexpected South - beyond the classic Italian journey " for international buyers.
Nature, culture, gastronomy and B2B meetings
Combining nature, culture, gastronomy and encounters with local stakeholders, the event offered the group of selected interntional buyers a curated immersion into this lesser known yet deeply authentic corner of Southern Italy. Reggio Calabria's tourism councillor Giovanni Latella says the fam trip offered a rich and authentic discovery of Reggio Calabria and its wider territory, combining culture, history, nature, and genuine local experiences. The itinerary had been carefully designed to showcase not only the city itself but also a selection of lesser known yet remarkable towns across both the Tyrrhenian and Ionian coasts.
Exploring the Tyrrhenian and Ionian coasts
The buyers explored charming destinations such as Cinquefrondi, Galatro with its thermal baths, and San Giorgio Morgeto on the Tyrrhenian side, alongside Locri, Stilo, Bivongi, and Pazzano on the Ionian coast. "These locations are deeply rooted in the heritage of Magna Graecia, and offer a unique blend of history, traditions, and unspoiled beauty that remains largely undiscovered by mass tourism."
A new Civic Museum for Reggio Calabria
In the city of Reggio Calabria the group of buyers experienced one of the most beautiful seafronts in Italy, museums and places of culture. "We are currently investing significantly in tourism development, with new openings such as the Civic Museum and future projects like the Museum of the Se, while beyond the coast, the nearby Aspromonte mountains provide opportunities for nature and even winter sports, said Councillor Latella.
"The city has great appeal for the younger generation"
The Councillor also emphasizes other key strengths: the airport located within the city, the excellent rail connections, and efficient mobility noting further that "the city has great appeal for the younger generation, thanks to its universities, year-round events, and lively atmosphere, and it is famous for the production of bergamot, a symbol of the region that is used in gastronomy, cosmetics, and pharmaceutics."
