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Amareitalia. From startup to innovative scaleup

By Tuesday, 08 November 2022 10:28
Massimo Crippa Massimo Crippa

AmareItalia is a dynamic platform for booking Italy and global travel packages. It is the commercial brand of sostravel.com, a company set up by young entrepreneurs and professionals who came from successful careers in online and tourism.

Destination managers provide full assistance

Their aim in founding the company was to promote dynamic Italy holiday packages, starting with Sardinia and then adding Sicily, Apulia and Calabria, with the best resorts, holiday villages and hotels and replying to the needs of today’s customers. Choosing Amareitalia means relying on destination managers; consultants who take the customer in hand from the moment he chooses his holiday destination to the moment he returns home. 

Packages for Sardinia and Kenya

"Amareitalia started in 2021 as an innovative start-up. The aim was to enhance Italian tourism product using a dynamic digital tool," says CEO Massimo Crippa. "With our platform it is possible to design any kind of travel idea or package, taking advantage of contracts negotiated with the best airlines and shipping companies integrated with our Sardinia and Kenya products, as well as with leading global wholesalers. The package, to which multiple activities available on the selected dates can be added, can be saved, shared with friends, and automatically re-booked at a later date.” 

Customers can make savings using the Secret Village formula

The strengths are the directly managed products: properties marketed exclusively in Sardinia and Kenya. These five exclusive products include the virtual Secret Village formula which has a registered trademark allowing customers to make considerable savings and hoteliers to maximise occupancy.

Two apps provide baggage protection and tracking 

The excellent results of the 2021 season moved Amareitalia from startup to innovative scaleup status, and on 29 September Amareitalia became part of sostravel.com S.p.A., a company listed on the Milan Stock Exchange. It owns two apps that provide information and services such as baggage protection and tracking, real-time flight status notification and the ranking of the miles flown by each participant.

“In December we will add the Jumbo Resort in Watamu, Kenya”

“Thanks to this merger,” Crippa continues, “the apps will be further developed with additional booking functions, and the range of hotel facilities will increase from 1 December with the addition of the Jumbo Resort in Watamu, Kenya. "

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