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Federterme's Italcares portal will be launched online at the end of April

By Friday, 08 March 2024 14:04
Federterme Maria Elena Rossi, global marketing director of Enit, Raffaella Iarrapino, project manager, Raffaella Iarrapino of Italcares and the communication & marketing manager of Enit Germany, Christine Frank

Italcares, the new portal from Federturismo will be launched online at the end of April.

A portal devoted to medical tourism 

The new Federterme portal, co-financed by the Ministry of Tourism for €1.5 million, was presented last June and is now finally about to see the light of day. This was confirmed at the ITB in Berlin by project manager, Raffaella Iarrapino. “The new site is part of a broader strategy devoted to medical tourism, a sector that is growing rapidly on an international level. It will consist of a single online platform with the wellness and health offerings of our partners: thermal baths, healthcare companies, and spas. There will also be sections dedicated to the services on offer and other interesting content, and users will be able to interact with the site and select exactly what they need.”  

The site is in four languages and aimed at B2B operators

Available immediately in four languages - in addition to Italian, there will be English, French, and German versions - the site will also be a privileged interlocutor for B2B operators. "Agencies, tour operators, insurance companies, and social security funds will not only be able to find the best product for their customers, but also ad hoc collaboration agreements. The goal is to become the single benchmark for the health and wellness sector in Italy.”

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