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Ita Airways Connect. A tool increasingly appreciated by the trade

By Thursday, 13 October 2022 09:00

Ita Airways Connect, the Italian airline’s booking portal, is proving popular and at the start of the 2022-23 winter season Ita Airways has a network of 62 destinations - of which 9 intercontinental (seven from Rome Fiumicino and one from Milan Malpensa) and 26 international (17 from Rome and nine from Milan Linate), -  Emiliana Limosani, ITA’s chief commercial officer, takes stock of the airline’s impact on the market. 

"We are very satisfied with the results of Ita Airways Connect which has reached more than 8,000 subscribers globally. This booking portal, which we recently added to our English-language site, has been very well received by the international community. and is growing. It allows us to guarantee a constant update on all Ita’s news. The archive is easy to consult and is connected to a marketing cloud through which we can develop a personalized rapport with individual subscribers.”

“The portal gives access to a booking engine for purchases by non-Ita agencies and enables access to quotation and group definition tools. We have recently updated the branding of the site, which now sports a stunning Ita Airways look and feel. We plan to complement Ita Airways Connect with more initiatives for the trade, such as those offered in recent months like the dedicated fares for personal travel by agency staff ."

This winter we are focusing strongly on long-haul and have some really important news. From 5 November, the new flight from Rome Fiumicino to Tokyo Haneda will be operative with our flagship Airbus A350 three days weekly. And the new flight from Rome Fiumicino to New Delhi's Indira Gandhi International Airport will take off on 3 December. These new flights will be operated with Airbus A330s, with three weekly frequencies on Mondays, Wednesdays and Saturdays.”

“Despite the heavy increase in fuel costs and the difficult first six months due to the Covid Omicron wave, in June we posted improved accounts and a profit.  This result is all the more remarkable as we are a startup and, being our first year, we are laying the foundations for future development, including the completion of the fleet to ensure the growth in capacity necessary to offer the market complete and satisfying travel solutions.”

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