ITA Airways continues to invest in the NDC channel, and has signed a new distribution agreement with Sabre Corporation.
Aligned with the Lufthansa Group’s distribution
The agreement also includes the renewal of their current agreement on traditional content and will enable the company to offer more personalized content to travel agencies and tour operators. It will also help to align with the Lufthansa Group’s distribution strategy. Travel agencies connected to Sabre can now request activation for shopping, booking and managing ITA’s NDC offers. These will be complemented by traditional content within the Sabre ecosystem, enabling agents to search, compare, sell and manage offers efficiently within a single workflow.
Available to travel agencies connected to Sabre
The partnership expands ITA Airways’ distribution via the Sabre Mosaic™ Marketplace, making the airline’s NDC offers available to travel agencies connected to Sabre. The airline’s NDC content has been distributed to agencies since 12 May 2026. Through Sabre Mosaic™ NDC, ITA will be able to offer richer and more personalized deals, in line with its commercial and distribution priorities, while reaching a vast number of travellers via the agency channel.
For travel search, booking and management
Sabre has emphasized its support for ITA Airways’ air distribution modernization programme: the integration of NDC content into the Sabre Mosaic™ Marketplace enabling agencies to access more comprehensive offers through a scalable, multi-source system while facilitating the search, booking and management of travel services.
