Loquis data has revealed the top ten most popular Italian destinations of 2025, with Cividale del Friuli and Città Sant'Angelo beating the big metropolises.
The world's first geo-localized travel podcast platform
In 2025 Italians changed course, leaving the big metropolises and increasingly opting for villages and lesser-known small towns, according to Loquis, the world's first geo-localized travel podcast platform. The top ten destinations on Loquis in 2025 are: Cividale del Friuli, Città Sant'Angelo, Trieste, Bard, Egna, Bagheria, Monopoli, Volterra, Cervara di Roma, and Pradleves.
Digital content can help redistribute tourist flows
This ranking clearly shows the new trend, confirming a growing interest in slower, more authentic tourism, far from the overcrowded big art cities. Listening to stories, anecdotes and geo-localized audio guides thus become an integral part of the journey and, often, the first step in choosing a destination. Users are turning to digital technology to discover lesser-known places, create alternative itineraries and experience the territory in a more conscious manner. Loquis is a privileged observatory on new tourist behaviour, intercepting travellers' preferences in real time and showing how digital content can help redistribute tourist flows, enhancing small towns and their narratives.
The first podcast platform dedicated to travel, free of charge
This trend is part of the constant growth of the platform, which has exceeded 10 million total listeners and over 2.2 million unique listeners in 2025, confirming the central role of audio in the storytelling of destinations and the way Italians travel. Loquis is the first podcast platform dedicated to travel, free of charge and accessible to everyone, via mobile app and the website www.loquis.com. Loquis is, in effect, an audio atlas that enriches the travel experience. The podcasts are geo-localized, available in seven languages, and divided into thousands of channels created by travel podcasters, travel bloggers, associations and experts who are passionate about places. It is also used by hundreds of local institutions, wine and food consortia, road and rail concessionaires, and publishers.
