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Rome Airports launches the new 'Shop&Fly' e-commerce platform

By Monday, 08 April 2024 14:22

The latest digital initiative from Aeroporti di Roma is the "Shop&Fly" e-commrce platform. 

Pre-booking products from 600 brands

Shop&Fly enables passengers at Fiumicino to pre-book products available on the ADR website, purchase them and collect them directly at the airport. Travellers can peruse a diverse array of products from major to trendy brands including perfumes, cosmetics, gourmet foods and wines, as well as toys. In total there are over 9,000 items from approximately 600 brands available for sale in the Aelia Duty Free stores operated by Lagardère Travel Retail. This enticing e-commerce opportunity is further enhanced by an exclusive 10% discount on the in-store prices on online orders.

The service is also available to arriving passengers 

With the Shop&Fly service passengers departing from Rome’s Leonardo da Vinci Airport for any destination or arriving in the airport from an Italian or Schengen destination can conveniently shop online. They can select products from the catalogue, complete the payment, and collect their purchases on the day of departure or of arrival at dedicated cash registers in the Aelia Duty Free stores. Through a partnership with ITA Airways, passengers flying with the airline, including those arriving from non-Schengen destinations, can retrieve their ordered products at designated Aelia Duty Free Pick Up points upon arrival.

“We are committed to meeting customer needs”

Marilena Blasi, the chief commercial officer of Aeroporti di Roma, emphasised the company's commitment to meeting customer needs. Blasi pointed out the importance of providing a seamless digital experience, particularly pre-flight. “For us it is essential to guarantee a fluid and uninterrupted digital experience, especially during the pre-flight stage when passengers interact with services such as shopping and dining. With the launch of our 'Shop&Fly' e-commerce we enable the online booking of products on sale in our duty-free stores and payment in store.” 

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