The Conrad Chia Laguna Sardinia, the first hotel of the Hilton luxury brand in Italy, will open in southern Sardinia on 13 April.
This is the latest instalment of a larger redevelopment project that included the entire Chia Laguna Resort and was carried out through the Star fund managed by Castello Sgr, with an investment of €30 million. Marco Piva Studio in Milan did the complete restyling, bringing out the colours and flavours of Sardinian culture.The Conrad Chia Laguna Sardinia is an emblem of luxury
"In these two complicated and intense years at Chia Laguna Resort there has been an incredible evolution and a great job has been done to underline the magic of the location,” said Marcello Cicalò, group director of operations Italian Hospitality Collection, the company that manages the complex and two other properties including a Curio Collection. “Opening the Conrad Chia Laguna Sardinia is a real dream come true, because it is a brand that is not only the emblem of luxury and lifestyle, but also symbolises the strength of identity of a place like Sardinia.”
The destination plays a significant role for Conrad
Alan Mantin, Hilton managing director of development for Southern Europe, said:
"Conrad is a discerning brand operating in the contemporary luxury segment and it has a distinct identity. In Italy, it was crucial to find the right location, the right product, and the right partner. Chia Laguna Conrad is a product for guests who want to manage their time independently while being able to count on discreet and impeccable service."
The Chia Laguna can also host customised MICE events for up to 900 people.
Italians tend to be frequent repeaters
Marco Pedna, general manager of the Chia Laguna Resort says that beauty and functionality meet tradition and local flavours in the property.
“The 2022 trend in reservations is very interesting. Italians are frequent repeaters, guests who have stayed at the hotel for five to ten years for an average of six to seven days annually. Americans are around 20% and UK, German and Swiss visitors each stand at 25%. We believe that 2022 and 2023 will be very interesting years in terms of international demand.”
