A new Dream&Charme Assurance certification for Milan’s Enterprise Hotel.
“The competitive advantage is considerable, although not easily measurable”
Following the Milano Scala, now is the turn of the Enterprise Hotel, the first hotel in the Planetaria Group to obtain ESG certification. "They have turned the hotel inside out,- said the group's general manager, Damiano De Crescenzo. -But it is worth it. Not only from an ethical point of view: the competitive advantage is considerable, although not easily measurable. However, there are now many companies, not only in Northern Europe but also in Italy, that prefer certified solutions, all things being equal.
A perfectly sustainable hotel does not exist
And the costs, all things considered, are low. "Less than one would imagine," De Crescenzo says. “On average, two days of evaluation are required,” explained Dream&Charme's CEO Giorgio Caire di Lauzet. “As an accredited company we cannot by statute carry out any consulting activities, so our rates are not high. I always like to say that the perfectly sustainable hotel does not exist. It is a journey in progress. And it is enough to have three compliant macro-elements out of nine to obtain our certification. Then of course we can improve, every year we do an audit, but in the world to date there is no hotel that has more than seven.”
Dream&Charme has issued certifications in 15 countries
And Dream&Charme's example is already quite substantial, having issued certifications already in 15 different countries, for a total of over 32,000 rooms. The company is the first in the world to have obtained the ISO 17065 accreditation specifically for the hospitality industry. "After more than six years, it was awarded to us in 2020 by Accredia, which is the only internationally recognized Italian accreditation body," said Caire di Lauzet.
