The fifth edition of the Phygital Sustainability Expo, held in Rome, put the spotlight on the advancement of sustainable practices in the tourism sector and on Made in Italy.
A hundred speakers from 17 countries
With panels of experts, institutional and political personalities including the minister of tourism Daniela Santanché, the event explored the intersections between sustainability, technological innovation and cultural traditions, outlining new directions for a more sustainable and globally competitive future. More than a hundred speakers from 17 countries took part and what emerged is how the sector can evolve towards sustainable practices that respect the environment and improve the tourism experience, also highlighting the essential contribution of Made in Italy.
“We have earmarked over €5 million for sustainable tourism”
"Tourism is inextricably linked to sustainability,- said minister Daniela Santanchè. -The ISTAT data that has just been published shows us the sector's state of health: in 2023 we had a historical record with over 134 million arrivals and 451 million overnights. We must continue to work together and innovate, especially in terms of sustainability. This is why we have earmarked over €5 million for sustainable tourism.”
Valeria Mangani organizer of the Expo and president of Sustainable Fashion Innovation Society
The important role of international tour operators
Valeria Mangani organizer of the Expo and president of Sustainable Fashion Innovation Society, said the event was a driver for Roman tourism also thanks to the support it receives from international tour operators. "Thanks to the combination of tourism, fashion, and sustainability we contribute to creating an important induced activity. Many tour operators have used the event to create five-night packages of fashion, tourism, culture, sustainability, and experiences, and they have met a lot of interest especially in Northern Europe and the UK.”
Events are on the rise in Rome
"Rome is experiencing a very positive wave," said Alessandro Onorato, Rome's councillor for sport, tourism, major events and fashion. "Today events are really picking up again in Rome, although there is still a hole in the production chain that needs to be filled,” adding that there is a need for closer cooperation between the institutions, for example by favouring the creation of tax-privileged districts to encourage large brands to invest in the capital.
