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Preferred Hotels & Resorts. Summer revenues up +50% 

By Thursday, 20 October 2022 15:19
Southern Europe account director Antonio Mugno Preferred Hotels & Resorts Southern Europe account director Antonio Mugno

For Preferred Hotels & Resorts revenues soared by over 50%  this summer compared to the same months of the pre-Covid 2019 year.   

High-spending UK and US visitors are back 

"The most popular destinations were Lake Como, Tuscany, Capri and Portofino,- says Southern Europe account director Antonio Mugno. - Of course, we too experienced rising costs and problems with flights, but all in all, the premium segment has not been particularly affected. Indeed, we have seen a strong return of high-spending visitors from the United Kingdom and the United States."

Three new Legend Collection hotels

Italy remains a central destination for the Preferred properties. Since the beginning of the year there have been seven new entries including three to the Legend Collection: the Lefay Resort & Spa Lago di Garda and Dolomiti, as well as the Passalacqua, which just opened on Lake Como. Other new openings were the Marina di Scarlino Resort in Tuscany, the Grand Hotel San Pietro in Sicily, the Savoia & Jolanda Hotel in Venice and Umiltà 36 in Rome. 

“New loyalty benefits and flexible ad hoc rates”

"Our plans now focus mainly on the expansion of the Luxury Legend and Lux ​​Collections to ensure even greater international visibility for Italy as a destination. We are also launching a series of new benefits for members of our I Prefer Hotel Rewards loyalty programme, such as new gift cards and flexible ad hoc rates.”

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