After two difficult years Starhotels is back with an over €200 million turnover thanks to a record September. The Florentine group is preparing to close 2022 with total revenues of €228 million. A result not only much higher than the 75 million recorded in 2021, but also above the pre-Covid 2019 year, when the Tuscan group posted €217 million.
September rates grew by 41%
Driving the company's performance was the general recovery of the sector, in turn accelerated by a September that the president and CEO of Starhotels, Elisabetta Fabri, called a record month in the history of the company. Compared to the same period in 2019, the group's hotels saw their average rates (ADR) grow by 41%.
Waiting for the return of Asia Pacific markets
In the wake of this trend the company expects to continue on the growth path next year, with an estimated increase in turnover between 18% and 25%, net of external events that could negatively affect the sector. The drive towards further increases should be enhanced by the return of markets still impacted by the pandemic, such as the Asia Pacific.
