The Begin Hotels recently celebrated its10th anniversary at the SeeBay Hotel in Portonovo.
A warm welcome and quality service
To mark the occasion Guido Guidi, CEO and founder of the group, reflected on his idea of hospitality, and shared the group's future vision at the event which was attended by the president of the Marche Region, Francesco Acquaroli. It all stems from Guidi’s childhood dream: to own a hotel. And his hotel collection is unique, each property with its own soul and a deep bond with the territory. At the heart of the project is the idea of a “familiar professionalism,” which Guidi describes as the blend of a warm welcome and quality service: a delicate balance between empathy and competence, which allows for authentic experiences.
The group has 10 hotels and over employees 300
Guidi has impressive numbers to quote: 10 hotels, more than 300 employees and an annual turnover of €20 million. And he underscored how real success does not lie only in numbers, but above all in the people who make up the group, and in the daily passion and shared values that inspire every choice. Which is how he got the name The Begin, because every stay, every opening, every challenge is always a new beginning.
The story of the Begin Group
The group's story began in Ancona with the SeePort Hotel, a building in romantic-industrial style that marked the beginning of the journey. Shortly after came the SeeBay Hotel in Portonovo, in the Monte Conero nature reserve. The growth then continued with the expansion towards Trieste, where the group now has three hotels: the Continentale Hotel, the Palace Suite, and the Modernist Hotel, which brings a touch of urban style to the collection. In the Salento region, The Begin Hotels has the Giardino dei Pini, and it has renovated and renamed the historic Ferrara hotel, now the Casa d'Este Hotel which is in the heart of the city, opposite the Estense Castle. In June 2025, the collection also extended to the Dolomites with the opening of the Hotel Sayonara.
What lies ahead
But the journey does not stop here. In the coming months, the first 5-star The Begin is scheduled to open in the heart of the historic centre of Catania, an ambitious project that boosts the group's presence in the luxury segment. Guidi comments that all this was possible thanks to people who believe in a common project and are stirred by the same passion. This sharing of vision, values and daily commitment is the true spirit of The Begin Hotels.
